Ask Scott Sutton anything! The Director of Media from CKE Restaurants will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

CEO & Founder, Ben Witte shares how Recess taps venue and festival partnerships from Soho House to Coachella to meet the demand for zero-proof options and the strategy behind becoming The Surf Lodge's Official Mocktail.

Jelmar's CMO, writes "We're using segmentation in our marketing efforts to peel back the layers of how people think, act, and feel about cleaning. It's not about reaching everyone; it's about finding your people."

Kelli Hashimoto, Associate Director, Media & Strategy, Media Two Interactive shares her take on pivoting vs long-term planning, the influencer or celeb debate, and why she chooses the Olympics over the Super Bowl.

Lynn Blashford shares which channels drove buzz for their All Elite Wrestling partnership and how customer feedback inspires their campaigns.

Sonata Insights' Founder and Chief Analyst writes, "Social media is where people go to express themselves and connect. Using AI is typically a solitary experience. But under the hood, a few important similarities are emerging."

Melissa Sierra shares her take on the brand vs performance debate, the importance of consumer attention, and why every marketer should reserve a budget for testing bold new ideas.

Ask Scott Sutton anything! The Director of Media from CKE Restaurants will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.