Ask Luis Freitas anything! The Senior Director, Digital Route to Consumer from Moet Hennessy LVMH will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Kellie Pean and Alyssa Convertini, co-founders of Brand New: A Collective, write "Within the next five years, women 50+ will control over $15 trillion in spending. Yet only 3-4% of advertising dollars target them."

Rick shared why OOH must be part of upfront planning, emphasizing advocacy, contextual placement, evolving formats, and the medium's growing role in connecting brands with people, culture, and commerce.

At our TV & Video Insider Summit in Deer Valley, leaders from PepsiCo, Church's Chicken, Electronic Arts, Kenvue, Assembly discussed data alignment, streaming, cultural moments, differentiation in AI, and navigating consumer spending amid the upcoming midterm elections.