Ilona Ritoch shares her take on why patient stories beat dry data, how to balance predictive analytics with real-time optimization, and why compliance isn't the enemy of creativity in pharma marketing.

Crossmedia's Managing Director, Head of Social writes, "Creators are far more than a commerce or upper funnel-only tool. In many cases, they are the most effective way to reach, persuade, and convert audiences on social."

Every product has a story worth telling, even on every grocery shelf. Kim Tipton reveals how commodity brands cut through the noise, work smarter with creators, and build social strategy that makes them impossible to ignore.

At our Email Summit in Key Largo, leaders from PepsiCo, Etsy, Hilton, TurboTax, Hibbett unpacked how brands are evolving their email programs through AI, personalization, and behavior-driven targeting.

Ryan Sullivan shares his take on brand building over performance marketing, the role of human intuition alongside AI, and why continuous experimentation and small activations drive growth.

Luxe Collective Group's CEO writes, "In a market defined by speed, efficiency, and constant disruption, our industry has developed a blind spot: we've undervalued experience. Growth comes from judgment. And judgment is earned over time."

Mattresses aren't impulse buys, and the standard playbook doesn't cut it. Jason Bertrand breaks down how Purple uses attribution models, product quizzes, and continuous testing to turn browsers into buyers.

At our TV & Video Summit in New Orleans, leaders from BMW, PepsiCo, Saatva, Northwell Health, IPG Mediabrands shared insights on celebrity campaigns, smarter data strategies, Olympics advertising, fandom-driven video content, and AI efficiency.

Two brothers spent 30 years developing medical-grade cushioning for wheelchairs and hospital beds. Then they made a mattress, dropped some eggs on YouTube, and changed sleep forever. Can you guess the company?

Northwell Health's CMO, writes "The playbook we've relied on for years is becoming obsolete. The AI revolution isn't a distant threat-it's reshaping search, consumer behavior, and brand visibility in real time."