Potbelly Sandwich Works is noted for its on-premise experience. As CMO David Daniels tells us this week, the company has its roots in an antique store. And it retains that folksy feel to this day with actual potbelly stoves and loads of wooden beams to create rustic ambience.

As younger consumers swear they will be economizing any minute now, the challenge for many marketers is how to target an emerging customer base with changing attitudes towards being consumers. In fact, we at MediaPost think this is such an important concern that we have put it at the center of our own upcoming Brand Insider Summit - QSR on April 7-10 in Austin. The Diner of Tomorrow will be our central theme. Smoothie chain Robeks is making a special effort to court younger customers, and their Mitch Baker, VP of Marketing join us this week to explore their approach.

After 49 years, Men's Wearhouse decided it was time. This week, I sat down with Tailored Brands Chief Brands Officer Matt Repicky to hear how they're building reconsideration to the next generation of shoppers with their latest brand, "Love the Way You Look."

It's easy to spend money. Yes, budget and resources are tight for even the billion-dollar brands, but when you're in growth stage, those decisions on where to invest are even more critical. But when most technology partners cater their products for larger budgets, how do challenge brands make martech work for them? Erin Levzow's 19-year career journey has included stints in casinos, hotels, QSRs and most recently, as CMO of the Museum of Ice Cream. She's now the Chief Growth Officer at Batch & Box, a premium cookie delivery service that's scaling retail locations along the west coast. This week, …