Company's Big Fig Collective hopes to heighten awareness about those who are struggling financially, and share mattresses with those in need.
Unlike many CPG brands, Oatly is enamored with the "tangibility" of OOH, and "the awe of looking up and seeing a big-ass billboard."
If there's a CPG category that can surely benefit from in-store consumer education, it's CBD.
Of the top 10 most-read CPG FYI columns of 2021, six were about the ever-changing dynamics of the marketplaces for CBD, THC and tobacco.
The company is being very circumspect about where its pet snacks will first be sold. "We are exploring this market very carefully," says Rizal Hamdallah.
Hormel's 199 Ventures division is partnering with Green Circle Foodtech Ventures to work with emerging entrepreneurs.on the future of food and technology.
IRI survey data shows inflation motivated 20% of respondents to switch brands and about 12% to switch retailers.
In national test, Noodles partnered with CPG brand Truff for Truff Mac, a mashup of Noodles' Wisconsin mac & cheese and Truff's black truffle hot sauce.
The result is the ongoing patchwork quilt of state-by-state CBD regulations and a reluctance by major retailers to embrace the popular cannabinoid.
Since the addition of O'Neal -- who has a stake in the company and stars in an ad -- the company's social media following has grown by about 35%.
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