If you're going to launch new CPG products while people are hunkered down at home, cereals and snacks would be at the top of the list.
For the Almond Board of California, upsurge in users (22.7 million peak daily) for gaming service Twitch was good timing.
Dozens of marketing experts-along with vetted consumers-were invited to participate.
Branding expert: "CBD is just dragging down the category. You've got a lot of hucksters buying products and slapping a label on them."
"Where we differentiate first and foremost is speed to market. We're creating brands in months when often it takes [larger companies] years," says company CEO.
Online grocery shopping remains largely functional and transactional. What's missing is a richer and more relevant shopping experience.
Instead of launching this fall, company "realized that a lot of people could benefit from having this coffee delivered to their door right now."
"We want to support people eating crickets and having a great experience doing that."
California legalized recreational use Jan. 2018, but a host of factors -- including mishmash of regulations -- makes it difficult to run a profitable business.
Ritual aims to deliver the taste of drinks like gin and whiskey without the alcohol, calories and carbs.