Mike Cessario explains how to stand out in a category -- bottled water -- that "traditionally has just been very, very boring."
Dealing with the "patchwork of state regulations becomes cost-prohibitive," says Consumer Brands Association's Katie Denis.
The founder and CEO of mobile messaging consultancy Reach3 says it's more effective to glean research insights from people via messaging platforms than email.
Planters' strategists chose to kill a fictitious icon for the sheer publicity of it. And they got tons --- until unreality intruded.
Organic yogurt marketer Stonyfield was early into the online influencer space, with an in-house effort that dates to 2009.
PLMA director of retail trade relations Suzanne Caputo discusses some of the winning entries and what made them stand out.
The pink, berry-flavored chocolate variant called Ruby is considered the world's fourth official iteration of chocolate (alongside white, dark and milk).
One topic in many most-read stories: How legacy CPG brands can push back against small upstarts.
Roar just introduced electrolyte powder sticks to supplement its ready-to-drink line, which "our consumer can take with them wherever they go."
Danone has readjusted its yogurt offerings in a balancing act to appeal to all tastes for sweetness.