• Schar Doubles Down On Influencers To Reach Gluten-Free Niche
    People with celiac are a big target for Schar, whose research shows "they don't really go to a doctor," but to celiac Facebook groups.
  • McCormick Video Recipes Engage With ASMR Community
    With French toast and other recipes, the company aimed to reach ASMR aficionados, who find the sensation "very gratifying and meditative," says McCormick VP.
  • Taat Hemp-Based Cigarettes Ready To Roll In Ohio
    Former Philip Morris and Lorillard execs say they want to help people kick nicotine by switching them to cigarettes made from hemp.
  • More CPG Brands Reaching Out To Hispanic Consumers, Causes
    A 15-second campaign spot highlights Ocean Spray's Cran-Mango and Cran-Pineapple variations with a Spanish-language voiceover.
  • MyAir Goes D2C To Sell Personalized Nutrition Bars
    "It's very important for us to have the D2C connection because each one of our users has a deep profiling process," says founder Yarcony.
  • NAD's Brett: Chasing Direct Sellers' COVID-19 Product Claims
    Efforts to shut down sellers of fraudulent COVID products often focus on claims made via social media platforms.
  • Personal Hygiene Brand PiperWai Sees Oceans Of Opportunity In Recycled Plastic
    Company founder Sarah Ribner explains why recycled plastic is better than glass or paper for packaging.
  • Plant-Based Food, Beverages, Go From Trend To 'Revolution'
    Plant-based food and beverages are "definitely influencing almost every part of the food and beverage industry," according to recent study.
  • Enthuse Foundation: Calling All Female CPG Entrepreneurs
    Winners of the second annual pitch competition will be awarded prizes that include cash and free marketing services.
  • Rising At-Home Coffee Consumption Impacts Brands
    New trends in the coffee marketplace range from Gen Z's fondness for RTD versions, to sales decreases for iconic mid-tier brands.
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