Brands big and small had to pivot "as soon as they launched because of the pandemic, which is a credit to the agility of these companies," says IRI VP.
Founder Josh Cliffords envisions FreeWater as a B2B and B2C platform fueled by revenue from ads on paper cartons and aluminum cans of spring water.
The pilot program is in the Asia Pacific region, but the text- and video-based initiative could make its way to the United States.
At the consumer level, there's still plenty of confusion and doubt about CBD.
Could things go better with Coke Energy? We'll probably never know, given the news that Coca-Cola plans to discontinue Coke Energy in U.S. and Canada.
The brands General Mills is acquiring include Nudges, Top Chews and True Chews.
Food-ingredient company is introducing its Incredo brand of beet- and cane-derived sugar, crafted with patented technology.
Nestle picks up such brands as Nature's Bounty, Solgar, Osteo Bi-Flex and Puritan's pride for its Nestle Health Science portfolio.
Private-label products benefited from the pandemic --- in part because consumers' financial uncertainty made some of them more price-conscious.
If you think things can't get any more blurry in the legal marijuana space, it's high time for a recap.