The Mars-owned brand hopes Chewbert, an animated character, can win over Gen Z.

The kick-off is a week away, and CPG brands are all in. Are consumers?

The cereal maker, long a MAHA punching bag, says it will ease consumer confusion about protein, fiber and sugar.

Major seasonal trends include smokers, open flames, and this year's star: Swicy & Heat 2.0.

A new campaign hopes Will Ferrell, Marshawn Lynch and David Beckham can make fickle fandom a good thing.

Ferrara Candy spent more than a year deciding how to reinvigorate a Reagan-era favorite.

With jellyfish massages, scooting balloon dogs and men in kangaroo pouches, the brand invites people to "soft the rainbow."

The CPG giant credits data smarts for growth in all categories and regions.

The snack brand hopes its Disney tie-in will enchant hungry young fans -- and close an awareness gap.