• The Amazon Factor: The Push To Align CPG Shopper, Brand Marketing Teams
    Amazon strategy pros agree it's "beyond critical" to integrate marketing teams, other functions to optimize this complex, evolving platform.
  • Next-Gen Targeting Reinvents The CPG Launch Game
    51% of 2018's most successful launches came from small companies, but big CPG makers are learning to use AI, deeper insights for "smart launches."
  • The Tao Of Unilever, Part 2: Amazing AI Applications
    With a massive data hub and a digital army using AI to glean consumer insights, Unilever is hitting home runs with market-specific new products.
  • The Tao of Unilever, Part 1
    As longtime global CMO Keith Weed retires from the company, thoughts on what marketing's integral involvement in corporate mission and strategy can accomplish.
  • Marketing Key In Kraft Heinz CEO Switch, Other CPG Giants' Strong Q1
    Troubled Kraft Heinz tapped AB InBev's former marketing chief, and marketing investments are paying off at PepsiCo, Unilever, among others.
  • CPGs Find Powerful Partners As Retailer Ad Platforms Vie With Amazon
    Walmart is pouring millions into its customer data-driven ad platform. Albertsons Cos. is already reporting impressive results. And others are also in the game.
  • PepsiCo, Mars Among CPGs Driving An Insights Revolution
    Harnessing consumer insights is today's largest competitive advantage, but it takes pivots in culture and talent, as well as technology.
  • CPG M&A Drivers Shift From Scale To Consumer-Experience Capabilities
    Recent deals reflect drives to shift investment, focus to accessing new customers, expanding capabilities to enhance the customer experience, according to report.
  • Gallo Uses Chatbot To Engage One-to-One, Yield Data For Rose' Push
    AI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-retail visibility.
  • Mondelez Goes Where The Action Is (Snacks, Yes, But Most Of All, The Consumer)
    With a new CEO's vision, Mondelez is finding growth in huge legacy brands and hot well-being segments alike.
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