Amazon strategy pros agree it's "beyond critical" to integrate marketing teams, other functions to optimize this complex, evolving platform.
51% of 2018's most successful launches came from small companies, but big CPG makers are learning to use AI, deeper insights for "smart launches."
With a massive data hub and a digital army using AI to glean consumer insights, Unilever is hitting home runs with market-specific new products.
As longtime global CMO Keith Weed retires from the company, thoughts on what marketing's integral involvement in corporate mission and strategy can accomplish.
Troubled Kraft Heinz tapped AB InBev's former marketing chief, and marketing investments are paying off at PepsiCo, Unilever, among others.
Walmart is pouring millions into its customer data-driven ad platform. Albertsons Cos. is already reporting impressive results. And others are also in the game.
Harnessing consumer insights is today's largest competitive advantage, but it takes pivots in culture and talent, as well as technology.
Recent deals reflect drives to shift investment, focus to accessing new customers, expanding capabilities to enhance the customer experience, according to report.
AI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-retail visibility.
With a new CEO's vision, Mondelez is finding growth in huge legacy brands and hot well-being segments alike.