MAD London Editions for November 2018
MAD London - Thursday, Nov. 15, 2018
Post GDPR Marketing Mail Drop Cited As 'Royal Mail' Profits Halve
Dentsu Reports Healthy Q3 Organic Growth
Over Half Of M&A Pros See Deals Collapse Because Of GDPR: Study
FT Uses Bot To Boost Female Experts It Quotes
Forecast: iPhone Sales Decline In 2019
John Lewis Elton John Ad Pre-Launched By Staff Sharing On Social
Ad Execs: People Should Be Informed, Have Sublime Control Over The Use Of Their Data To Target Them
Booking.com Hands Ad Account To Adam & Eve/DDB
Just Eat Hunts New Global Advertising Agency
Barclays To Extend Its Premier League Sponsorship Deal
Theresa May Is Doomed -- Will Adland Get A People's Vote For Christmas?
MAD London - Wednesday, Nov. 14, 2018
DOJ Clears Holding Companies In Commercial Practices Probe
Advertisers Drop TV For Online Media
Coca-Cola Says Replacing CMO Has Shifted Focus To Growth
Andree Succeeding Buhlmann As Dentsu Aegis CEO
Facebook Properties Surrender Market Share
M&C Saatchi Wins Apprenticeship Brief
Dentsu Aegis Chief Executive Steps Down
Former Top Vice Creative Lands At Spring Studios
31 Million Smart Meters Projected In Europe This Year
First Five Cities Getting 5G From EE Announced
Discovery Exec Becomes First Female Premier League Chief Exec
'Esquire' Goes Bimonthly, Raises Cover Price
Christmas 2018 Is TV's 'Uber Moment'
MAD London - Tuesday, Nov. 13, 2018
Uber Selects MullenLowe London For Driver Recruitment Campaign
YouTube CEO Warns Of Dire Consequences Should Europe's Article 13 Pass
ICO Examines Anti-Brexit Emails As Possible GDPR Violation: Report
Ancestry.com Appoints Anomaly For UK And Canadian Account
PwC: 64% Of Companies Spend 5% Of Revenue On Digital
Diageo Spirits Sale All About 'Premiumisation,' 'Sky News' Says
Cult Opens New York Office
Homebase Site Rated The Worst In The UK
Report: Marketers Continue To Show More Diverse Images In Campaigns
Nearly Half Of Brits Will Shop With Amazon On Black Friday
Government Wants Curbs On Social Algorithms To Protect The Vulnerable
Facebook Taps Essence's Boss To Manage Agency Relationships
Customer Experience Makes Niche Online Stores Winners
MAD London - Monday, Nov. 12, 2018
'Daily Mail' Owner Expected To Bid For Johnston's 'i' Newspaper
Apple To Make History On Amazon
Iceland's Banned 'Rang-Tang' Ad Gets 30m Views Online
ID Comms Expands To The U.S.
63% Of CMOs Expect Advertising Budgets To Rise In 2019
The 'FT' Launches Podcasts For Smart Speakers
Can You Hear Me Now? Why Audio -- Not Voice -- Is Already The Next New Thing
Oath Now Offers Programmatic Audio
European Half-Year Mobile Ad Spend Tops EUR10bn For First Time
'Outside' Plans Latest Brand Extension In France
Iceland's 'Rang-Tang' Just Won Christmas Without A Penny Of Airtime
MAD London - Friday, Nov. 9, 2018
Sorrell Rumoured To Be Considering $200m Swoop For Mightyhive
GDPR Complaints Filed Against Acxiom, Oracle And Credit Bureaus
Netflix Overtakes Live TV As Source Of Favorite Shows
Tommy Robinson No Longer Able To Use PayPal For Donations
The Trade Desk Grows On Programmatic, Mobile, Connected TV
Direct Line Sticks With MRM McCann For Below The Line Brief
Facebook's Portal Gets Mixed Reviews
AdLedger Group Issues 'Blockchain & Advertising Special Report'
Google Warns About Tricky Subscription Signups, Threatens Websites Abusing Ads
Regional Newspaper Digital Gains Outweighed By Print Losses
'NME' Proves There Is Life After Print
Economy Grows But Sky News Predicts A 'Cold Winter'
Local Papers Are Getting A Bigger Digital Boost Than Nationals
MAD London - Thursday, Nov. 8, 2018
'Guardian' Launches Voice Lab To Create Audio Journalism
ICO Calls For Levy On Social Media Platforms
S4's Next Deal Coming 'Very Soon,' Sorrell Says
Facebook Delays Political Advertiser Vetting
Isobar Appoints Ng To New Post Of EVP/Global Chief Creative Officer
AA/Warc Upgrades UK Ad Spend For 2018
Data Breaches Could Negatively Impact Online Holiday Sales
Creative Equals To Help Women Return To Adland
'The Times' Predicts TV Advertisers Will Rein In Christmas Spending
M&S Vows To Overhaul Its Loyalty Scheme
Digital Marketing Is The Grinch Stealing TV's Christmas
MAD London - Wednesday, Nov. 7, 2018
EU Split Over Taxing The Tech Giants
Tim Berners-Lee's Startup To Decentralize The Web, Take Power From Google And Facebook
ICO Says Facebook Should Come Clean On Political Targetting
Google Donates $1 Million To World Wide Web Foundation
Starcom Expands Coca-Cola Account
AOP And The Media Trust Improve Cookie Classification
Google Adds Four Metrics For Search Ad Positions
ITV Warns Of A Fall In Q4 TV Ad Revenues
Havas Creates New Global Data/Innovation C-Suite Role And Taps Bret Leece To Fill It
Microsoft Halts Office 365 Email Tips Plan
No Major Link Between Screen Time And Sleep, Oxford Researchers Say
Falling Afoul Of Email Law: Election Day Report From UK Outlines Data Mischief
Tech Giants Need Not Fear The EU Following UK's Tax Lead
MAD London - Tuesday, Nov. 6, 2018
MediaCom, Publicis Top New Business Charts
Tim Berners-Lee Launches 'Magna Carta For The Internet'
Facebook Seeks Dismissal Of Privacy Class-Action Over Cambridge Analytica
Facebook Needs Tighter Regulation, ICO Says
Only 13% Of Brits Will Pay With A Mobile Device This Year
Mobile Video Surges As Content Converges With Tech
Home Secretary To Tackle Social Media Platforms On Child Safety
Global Tablet Shipments Down 9%, Apple Leads Market
Beano Studios Launches 'Kids-First Consultancy'
Threat Of Direct-To-Consumer Start-Ups Is Overblown
'Guardian' Reveals It Has A Million Supporters
Google And Facebook Sign 'Magna Carta,' But Will They Do A King John?
MAD London - Monday, Nov. 5, 2018
The Voice Disconnect -- Are Brands Crazy, Or Savvy?
Sky To Restrict Gambling Ads
WPP Imposes 5-Month Hiring Freeze
BBDO Switches Up Leadership In Americas, Europe
UK Business Confidence Slumps
Facebook Blames Malicious Browser Extensions For Latest Privacy Breach
Co-Op Hands Media Account To Dentsu Aegis
Accenture Buys German Creative Shop Kolle Rebbe
Radisson Breach Could Lead to Problems Under GDPR
White House Weighs Antitrust Push Against Alphabet, Amazon, Facebook
BBDO Appoints New CEOs For Europe And The Americas
MAD London - Friday, Nov. 2, 2018
Facebook Hackers Claim To Have Compromised Millions Of Accounts
Google Worldwide Walkout: What Organizers Demand
Apple Revenues Hit $63 Billion, Device Sales Won't Be Reported In Future
Russian Twitter Trolls Focus On Stirring Religious Tensions In The UK
Digital Video Is Gaining Ad Revenues Faster Than Traditional TV
Ofcom Says Online Platforms Should Be Responsible For Content
Facebook Partners with Coffee & TV To Improve Video Ads
Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
British Women Let Down On Online Abuse By Legal System
'All Stars' Inductees Unveiled
A Guide To The EU's ePrivacy Regulation
Cake's Chief Executive Departs
Break Up The Internet Giants? Is Berners-Lee Right?
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