CPG Insider
With a new CEO's vision, Mondelez is finding growth in huge legacy brands and hot well-being segments alike. Read the whole story
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansion plan. Read the whole story
The album will feature such popular Febrezian hits as "Let's Go," "#5 With Fries" and the ballad "I Love You, But Sometimes You Stink." Read the whole story
- COMMENTARY
What happened to Kraft Heinz? Debt, flat sales and significantly increased operating costs happened. Read the whole story
New Saint Archer Gold is getting a full-out marketing push in four test markets. Read the whole story
- COMMENTARY
Meal-kit winners will understand I don't want to dig up a pot roast recipe and then hunt through the aisles for Himalayan salt. Read the whole story
Aiming to change the perception of hairspray, Tresemme needed to show how a woman's hair can still move after using the product. Read the whole story
With a slashed media budget for the key season - 22% smaller than the previous year - every dollar needed to work harder and … Read the whole story
In-bar stunt tap triggers free Coors Light beer round when Bud Light runs corn syrup attack ads. Read the whole story
The Gillette Razor Recycling Program will let consumers send back recyclable razor material -- of any brand -- to the company. Read the whole story
- COMMENTARY
Latin American brands marketing to a Latin American audience might feel that they know their customers well enough. But is well enough good enough? Read the whole story
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian or blonde, but Hispanic or African American, Read the whole story
Though there are plenty of men's beard and body trimmers on the market, pubic grooming products are a relatively new category. Read the whole story
The app features Burk's cider tasting notes, pairings and offers recipes for entertaining or cooking. Read the whole story
