O'Keeffe's Creates Weather-triggered Media Plan

  • March 14, 2019

The Challenge

O'Keeffe's skin care products heal, relieve and repair dry, cracked skin for those with chronic skin conditions and seasonally dry skin. Unsurprisingly, cold weather only exacerbates these issues. When temperatures drop, its products serve as a perfect remedy. O’Keeffe’s sought to take advantage, but with heightened efficiency. It …

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