Marketing D2C Weekly Editions for April 2022
- Marketing D2C Weekly - Monday, April 25, 2022
- Seeking New Buzz, Glossier Signs Olivia Rodrigo
- Amazon Finally Tops Walmart In Consumer Retail Spend
- Youth-Focused Jones Soda, Simply Better Brands Plan Merger
- Blake Lively Gets Buzz Going For Bubbly Mixer
- WPP Launches End-To-End D2C Ecommerce Offering
- Martech Counterpunch: Brands Shift Spending In Response To Privacy Changes
- Brand Love: How Firms Measure Relationships With The Customer
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
- Marketing D2C Weekly - Monday, April 18, 2022
- Comedian Iliza Shlesinger On Willow Breast Pumps: 'Don't Just Suck It Up'
- Rent the Runway Banks On Wedding-Palooza
- Grove Collaborative Adds Drew Barrymore In Latest Growth Move
- Making Visible Visible: Product Is Your Best Marketing
- Wayward KPIs: Marketers Are Unsure Whether They Accurately Track Them
- Hypertension: Few Brands Are Ready For The Highest Level Of Personalization
- Absent-Minded Shoppers: Many Can't Remember Their Own Online Behavior
- Marketing D2C Weekly - Monday, April 11, 2022
- Summer's Coming, But Supergoop 's New Campaign Doesn't Care
- Grove Collaborative Adds Drew Barrymore In Latest Growth Move
- 'High Times' Partners With Ecommerce Platform On Cannabis Delivery Service
- Fitbit Ties Physical To Mental Health With 'Feel Your Power" Campaign
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
- The Take On Intent Data: Most Firms Are Good At Using It
- Marketing D2C Weekly - Monday, April 4, 2022
- Rebranding As 'Favor,' Former Pill Club Hopes To Make Skin-Care Gains
- Cloud Paper Wants Subscribers To 'Free The Trees' With Bamboo Toilet Paper
- Winery Gets Dirty Minded To Reach Younger Drinkers
- Eaglemoss Superheroes Battle High CPMS With Branding, Personalization, NFTs
- Double Whammy: How Email Senders Have Been Hit By Apple MPP And GDPR
- Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid
- The Finest: Thrive Market And Sephora Rated Best At Personalization
