Marketing D2C Weekly Editions for April 2022
Marketing D2C Weekly - Monday, April 25, 2022
Seeking New Buzz, Glossier Signs Olivia Rodrigo
Amazon Finally Tops Walmart In Consumer Retail Spend
Youth-Focused Jones Soda, Simply Better Brands Plan Merger
Blake Lively Gets Buzz Going For Bubbly Mixer
WPP Launches End-To-End D2C Ecommerce Offering
Martech Counterpunch: Brands Shift Spending In Response To Privacy Changes
Brand Love: How Firms Measure Relationships With The Customer
B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Marketing D2C Weekly - Monday, April 18, 2022
Comedian Iliza Shlesinger On Willow Breast Pumps: 'Don't Just Suck It Up'
Rent the Runway Banks On Wedding-Palooza
Grove Collaborative Adds Drew Barrymore In Latest Growth Move
Making Visible Visible: Product Is Your Best Marketing
Wayward KPIs: Marketers Are Unsure Whether They Accurately Track Them
Hypertension: Few Brands Are Ready For The Highest Level Of Personalization
Absent-Minded Shoppers: Many Can't Remember Their Own Online Behavior
Marketing D2C Weekly - Monday, April 11, 2022
Summer's Coming, But Supergoop 's New Campaign Doesn't Care
Grove Collaborative Adds Drew Barrymore In Latest Growth Move
'High Times' Partners With Ecommerce Platform On Cannabis Delivery Service
Fitbit Ties Physical To Mental Health With 'Feel Your Power" Campaign
Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
The Take On Intent Data: Most Firms Are Good At Using It
Marketing D2C Weekly - Monday, April 4, 2022
Rebranding As 'Favor,' Former Pill Club Hopes To Make Skin-Care Gains
Cloud Paper Wants Subscribers To 'Free The Trees' With Bamboo Toilet Paper
Winery Gets Dirty Minded To Reach Younger Drinkers
Eaglemoss Superheroes Battle High CPMS With Branding, Personalization, NFTs
Double Whammy: How Email Senders Have Been Hit By Apple MPP And GDPR
Bagging Traffic: Brands Rely Mostly On Earned Sources Like Email, But Use More Paid
The Finest: Thrive Market And Sephora Rated Best At Personalization