Marketing Daily Editions for October 2010
Marketing Daily - Friday, Oct. 15, 2010
The 6 Secrets Of Eye-Tracking
Day One At ANA: Record Attendance, Upbeat Tone
Trends That Will Shape Q4, Year Beyond
Team Mazda To Influence Creative This Year
Jim Beam Black Fires Up Online 'Bonfire'
Mintel: ISPs At Loss To Combat Internet Piracy
Trident Offers Gum-paid Cab Rides In N.Y.
Whirlpool Launches Uber-Green Washer
Pert, Sure Shampoos Launch Ad Campaigns
Boost Mobile Boasts 'Shrinkage'
Marketing Daily - Thursday, Oct. 14, 2010
DIY PR: Leave It To The Professionals
Walmart To Focus On Smaller Stores
The Good Brand Spokesperson
Q&A: GM's Bierley Touts Power Of Social Media
Corona Light Aims To Be 'Most Liked'
Is Chevy Volt A Hybrid? Electric? Bit Of Both?
Lands' End Contest Offers Trips To Canada
Tech, Electronics Dominate Breakaway Brands List
Gap Shifts To International Focus
'People' Site On Virgin Flights For Trial
Farmers Insurance Meets FarmVille
Chevrolet Launches New Web Site For Volt Owners
Whole Foods Shoppers Donate For School Salads
KFC's Positive Buzz Dives; Hooters' Improves
Bacardi Intros Reserva Limitada in U.S
Marketing Daily - Wednesday, Oct. 13, 2010
Buick Extends Lifestyle Focus With '40-Under-40'
Marketers' Constitution Tenet #9
Lenovo Looks To Inject Fun Into Computing
Study: Banks Still Have Work To Do On Mobile Sites
Women Trust WOM On Restaurants, But Not Fashion
Hass Avocados A-Peel To College Football Fans
Right Guard Total Defense, NBA In Overtime
JetBlue Airways Hosts Online Charitable Auction
Foodservice Spending Up Slightly in Q2
Hyundai Promotes Dave Zuchowski To EVP Sales
Bosch Touts Green Credentials With Contest
Toys R Us Adds Wish-List Kiosks
HP Has 'School Pride' In Sponsorship
Marketing Daily - Tuesday, Oct. 12, 2010
Microsoft Rolls Out Windows Phone 7, 'Leaked' Ads
Slow and Steady: Ad Rates Up 3.8%
Who Collects Antiques?
Target Fires First In Toy Wars
Why Marketers Shouldn't Give Up On Twitter
Study: Facebook Users Show 'Herding Instinct'
1 in 5 Value Good Service Over Good Food
CPG Firms Need To Hone Paid Search Strategy
Florida Talks Trails To Tout Natural Wonders
Mercedes-Benz Talks To Gen Y To Refine Programs
Capital One, Street Sweets Pair For Promotion In N.Y.
AT&T Gives N.Y. Red Bulls Wings
Mutual Of Omaha Asks For Votes On 'Aha' Moments
Bertucci's 'Reinvents' Its Menu
Marketing Daily - Monday, Oct. 11, 2010
Ex-Pepsi NA CMO Sees Parallels At Equinox
Online Marketing Management Systems Can Help
Coffee Marketers Need To Woo Young Adults
Pfizer Offers Advil, Launches Cleanout Campaign
Oneworld Alliance Goes UP-town In New York
CVS Caremark Bullish On Healthcare Reform
NBA Launches Hispanic/General Market Efforts
Allstate Sponsors DIY's 'Disaster House'
JCPenney Revives 'Modern Bride'
Ford Sync Calling All Apps!
Stoli Signs With New Brooklyn Arena
Marketing Daily - Friday, Oct. 8, 2010
Butterfinger Snackerz Airs First TV Spot
Subaru To Scout Puppies For Super Bowl Spot
Become The Consumer
September Sales Steady; Stores Gear Up For Holiday
Carl's, Hardee's Tie In With 'Green Hornet' Flick
Mitsubishi Goes Robotic For New Outlander Sport
NHL Partners With Foursquare, Superheroes
Chase Names 17 Charities To Receive Grants
Timberland Donating Trees In Facebook Effort
Survey: Americans Don't Understand Auto Jargon
'Motor Trend' To Reveal Awards On Facebook
Marketing Daily - Thursday, Oct. 7, 2010
Aflac's Charney Takes CMO Job At Progressive
Subway Positions As Athletes' Training Choice
VPC: A New Way To View Publisher Value
Automakers Talk To Municipalities, Consumers About Electric Cars
Smart Plans Five-Door Car In U.S.
Polaroid Focuses On User Content Sharing
Thermador Rebranding Largest To Date
Sirius XM Plans For Growth, Despite Competition
Chipotle Rewards 'Horrible Food' Costumes
Rihanna In New Kodak Campaign
Lincoln, Delta, Brooks Brothers, Support Annual Regatta
Marketing Daily - Wednesday, Oct. 6, 2010
Amex Shows How 'Change' Works For It
Taco Del Mar, Dr Pepper Co-Sponsor Contest
The Rise Of Urban Brand Cachet
New HP Marketing SVP Says It's All About The Connection
Smirnoff Creates Own Reality TV Show
Honda Supports 'Dreams' With Social Media
EA Viral Campaign Features Suns' Nash
Retail Group Forecasts 2.3% Rise In Holiday Sales
Salvation Army Steps Up Drive For Cast-Offs
NPD: iPad Not Cutting Into PC Sales
Coach, Luxottica Make Deal On Shades
Marketing Daily - Tuesday, Oct. 5, 2010
Who Should Own Social Media?
Mercedes-Benz Gets Real With Testimonials
Roehm On 'Change,' Hub Of Boston's FutureM Week
Truvia Connects With 'Sweetness Stories'
Intel Sells Security Via Augmented Reality Game
Industry Launches Behavioral Data Opt-Out
Ford Rally To Send Focus On Amazing Race
Coming Off A Hot Year, NHL Breaks New Campaign
Airstream Launches Eddie Bauer Trailer
Reebok Ads Star Alex Ovechkin's Head
Sprint: Create Own Epic; Win $25,000
Farmers Insurance Launches Contest Via Facebook
Marketing Daily - Monday, Oct. 4, 2010
Walmart, Humana Launch 'Part D' Plan
Hey, Boston!
Honda Backs Austin City Limits Music Fest
Marketers' Constitution Tenet #8
Virgin Atlantic Debuts First-Ever Global TV
BMW, Guggenheim Ink Global Culture Tour Deal
Winter Holiday Forecasts: Moderately Subdued
What Does 'Buy Local' Mean To Consumers?
Mazda2 Backs Mayer Hawthorne National Tour
LucasArts, Partners Promote 'Star Wars' Game
Mitsubishi Goes To The Movies In Promo
Norwegian Offers Tools For Travel Agents
Invisible Fence Facebook Promo Includes Contest
Chase Survey Shows Small Biz Optimism
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