When one hears "Times Square takeover," the immediate impulse is to make sure that anti-terrorism officials aren't involved. Thus it's a credit to Nivea that its pre-New Year's Eve campaign in Times Square, centered around a kissing booth synched to three jumbo screens, resonated with so many visitors. The booth, located in Aeropostale's Times Square outpost, provided sampling opportunities aplenty and gave visitors the opportunity to ask Nivea "ambassadors" for advice. All photos were automatically uploaded to Nivea's Facebook page, with out-of-towners given the option of uploading their own.

For a show like Rizzoli & Isles, where much of the activity revolves around crime scenes, it made sense to hype its debut with a crime scene of its own. In concert with TNT, Pearl Media set up a 3D crime scene in a display along 6th Avenue in Manhattan, complete with interactive components that allowed passersby to dust for fingerprints and examine DNA tests. Those pedestrians who solved the crime could get their photo taken "with" Rizzoli & Isles, with the shot postable straight to Facebook. There was a mobile-phone …

Since its release back in the mid-1990s, more has been said and written about Pulp Fiction than about any other film from that era. This was the challenge faced by Lionsgate when it prepared to release a long-awaited Blu-ray version of the movie: How do you generate new enthusiasm - and new audience - for a film that has long since transcended cult-classic status? The answer was to partner with Break Media, which created a "Li'l Pulp Fiction" clip in which a pair of young'uns acted out an iconic scene from …

The X Factor, Fox and SYCOTV created a series of interactive pieces for the U.S. debut of The X Factor, but the most innovative piece of the campaign emerged in four mobile apps that gave fans exclusive access to content on demand, multiple backstage camera views of the show, and allowed them to vote through an image-based SMS voting application. During the show, the apps provided a companion broadcast serving up to 100 complimentary pieces of original content, including backstage photos, exclusive news scoops, insider access to the making of the …

Scion wanted to create an experience for visitors to their auto show and launched the Scion Surface Experience. It's a multi-touch campaign using a deck of eight unique collectible trading cards that interacts with the touch-based Microsoft Surface. When a card is placed on the surface, the table reveals photos, video content, regional sales info, and localized events. Flipping the cards trigger the playing of a beat, bass or vocal to a song from one of Scion’s …

Showtime launched The Franchise: A Season with the San Francisco Giants giving viewers a behind-the-scenes look at the Major League Baseball (MLB) club. A custom vending machine reacted to mobile check-ins by releasing a MLB baseball branded with show details. Visitors received a baseball for their interaction and shared it with their social graph. Check-ins to billboard organically promoted the show’s premiere, attracting more than 3,000 check-ins, 550 social, blog and news mentions and 2 million out of home impressions. The unit was shared via MLB's and Showtime's social sites with …

Pearl Media, Patrón Tequila and The Richards Group created a live artist experience -- "Simply Perfect" -- where about 30 up-and-coming artists created original artwork inspired by their personal interpretation with Patrón in New York's Soho; Hollywood; Chicago's Gold Coast; and San Francisco's Union Square. Each location, wrapped in branded vinyl, featured a live artist studio visible to street pedestrians, complete with digital display in one window that ran looped content of artists hard at work. QR Codes were integrated to drive traffic to the online auction site where consumers could …

Hallmark’s goal to introduce Jingle’s story to consumers and create awareness for the book and the stuffed Husky toy began with a movie theater campaign and on-site marketing through kiosks. Branded spot ran every 25 minutes on NCM's Lobby Entertainment Network (LEN), a national network of over 2,800 42-inch flat screens strategically located in high-traffic areas in movie theater lobbies. The kiosks, located in the lobbies of 21 NCM movie theaters let people interact with Jingle by taking their photo with a …

The Game of Thrones' campaign brought to life the HBO series through a high-definition 3D projection that recreated the world of Westeros, a 300-mile long and 700-foot high ice wall. The campaign displayed a 27 minutes a static visual, ending it with a 3-minute trailer, complete with soundtrack from the fantasy kingdom. The Los Angeles-based campaign delivered about 115,000,000 impressions in six weeks by recreating the signature Iron Throne made of 100 swords. Pedi-cabs made to look like mobile Iron Thrones, and a food truck offering a taste of the fantasy. …

Support the launch of the Audi A7 model at the New York International Auto Show a campaign connected out-of-home media with mobile through a 15,000-square foot Times Square interactive billboard that let passersby use a QR code to download guide books of various landmarks and cities across the U.S. The media campaign highlighted locations, such as the Brooklyn Bridge and the Flatiron Building. Users could comment, tweet, check-in on FourSquare at these locations. Approximately 17.7 million people viewed or interacted with the billboard, and A7 vehicle sales reached 2,700 units in …