by Mark Walsh
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the launch of a private exchange geared specifically to native mobile ads. The real-time … Read the whole story
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by Tyler Loechner
Publicis Groupe's VivaKi on Tuesday announced it has joined the OpenVV consortium, which offers a viewability tool for in-stream ads. The OpenVV group was … Read the whole story
by Wayne Friedman
On the heels of Comcast's deal with Netflix to provide faster and more reliable Internet service, now comes word that AT&T and Verizon are … Read the whole story
by Karl Greenberg
Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the … Read the whole story
by Joe Mandese
It may look like a Norman Rockwell setting, but the cover story of next week's The Saturday Evening Post is guaranteed to be anything … Read the whole story
by Steve McClellan
Publicis Groupe's Rosetta has hired former SapientNitro Vice President Eric Healy as managing partner of its Consumer Products & Retail Industry Group. He will … Read the whole story
by Gavin O'Malley
Coming off its social success at the Super Bowl, Budweiser is again appealing directly to sports fans, along with their fondness for national holidays. … Read the whole story
by Wendy Davis
Calling Aereo a "direct assault" on the broadcast industry's business model, a coalition of TV companies indicated in court papers that Aereo's continued existence … Read the whole story
COMMENTARY
by Lee Abrams
Television news often seems to adhere to a playbook created in the Three Network era. It seems incapable of opening up the universe of … Read the whole story
by Erik Sass
Univision has selected Ooyala to help power its new TV Everywhere initiative, which aims to extend the reach of Univision programming across all screens, … Read the whole story
by Aaron Baar
All of those people complaining about their cable, Internet and wireless providers are not alone. TV and Internet service providers lead the list of … Read the whole story
by Erik Sass
Clear Channel Media and Entertainment is planning to integrate information about artists into iHeartRadio and 840 radio station Web sites across the country, courtesy … Read the whole story
by Wayne Friedman
Cable operators and other TV providers may complain about high subscriber fees for sports networks, but a study from Beta Research says those executives … Read the whole story
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by P.J. Bednarski
This feels like the wrong kind of question to ask about what is ostensibly a comedy first and a branded asset second. Once upon … Read the whole story
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by Tyler Loechner
Advertising Age on Tuesday wrote an article highlighting a new trading desk looking to serve multicultural advertisers only. The trading desk was launched by … Read the whole story
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by Tyler Loechner
Beet.TV has reported that "Google will invent more resources in 2014 on improving its advertising technologies for buy-side customers." Read the whole story
COMMENTARY
by Ed Martin
First nights are typically the worst nights for comedians who become hosts of late-night talk shows. Interestingly, former "Saturday Night Live" news reader Seth … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For Comcast, it's like hitting two game-winning homeruns in the ninth inning on two consecutive days. The first: a powerful deal to acquire Time … Read the whole story