The remit covers audience and media strategy, planning, investment, measurement, and data and analytics. Read the whole story

The segment, which includes Mediabrands, Kinesso and Acxiom, grew only 3.3% in the second quarter vs. 4.7% overall for Interpublic. Read the whole story

IPG is the third ad holding group this week to upgrade its full-year growth outlook (to 6.5%-plus), following revisions by Publicis Groupe and Omnicom. … Read the whole story

In the current climate for subscription streaming, inflation is driving cancellations while, at the same time, quality content is driving retention. Read the whole story

The agency broke its first campaign earlier this month in Dallas, utilizing linear TV, OTT, audio, social, out-of-home and paid search to reach prospective … Read the whole story

His co-star Rick talks up the carbon filer soleplate in the adidas X Speedportal. Read the whole story

On Wednesday, Meta announced the launch of its Small Business Studios, which aims to help small businesses optimize their marketing efforts on Facebook and … Read the whole story

Pisick, a 20-year media industry veteran most recently served as President of Commercials, Partnerships and Growth at Publicis Imagine, a bespoke agency within Publicis … Read the whole story

"The Gray Man," which debuts on the streaming service July 22, features four Audi vehicles and stars Ryan Gosling. Read the whole story

"Mobile phone location data can be used to track individuals who have visited abortion clinics or have left the state to seek care," Representative … Read the whole story

Advertising influences people's buying decisions more than the opinions of social influencers or bloggers. Read the whole story