"Strong desire to gain brand awareness among target consumers, create positive brand associations and generate sales lift will continue to favor product placement in … Read the whole story

"The metaverse, for us, is a little ways off," Rapport's Chris Olsen said. "I just don't want to get behind." Read the whole story

The agency unveiled the tool today with Tyson Foods as the launch client. The tool uses algorithms that identify detrimental or hateful content towards … Read the whole story

One of the largest sources of media planning research, GfK said the new "regimen" can reduce respondent bias by 33%. Read the whole story

Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has grown to more than 42,000 … Read the whole story

The retailer reportedly is seeking to bundle in streaming content to drive Walmart+ membership growth. Read the whole story

Political ad growth at its Fox News Media and TV stations boosted Fox Corp. advertising by 7% to $1.06 billion in its latest quarterly … Read the whole story

"Delete Facebook" is once again trending on social media, this time due to news that Facebook provided law enforcement authorities in Nebraska with private … Read the whole story

This year, the four legacy broadcast networks do not have all that much to promote when it comes to new fall content. Read the whole story

"Out-of-home ad buying is the next kind of frontier," says Dan Dillon, CMO of Reveal Mobile. Read the whole story

Three spots star local journalists delivering the message that In this age of constant distraction, we should all be more present, engaged and involved. Read the whole story

The ad-supported streaming option will start Dec. 8 and be priced at $7.99 a month. Disney+ is now in 44.5 million homes in the … Read the whole story