"I decided to pivot and follow my passion," she told a Cannes audience on Wednesday.

From conception to design to execution, it's more important than ever for brands to take fun seriously! Thoughts leaders gathered in Cannes, this week, made the point again and again. "We have to design for fun," Billie Whitehouse, CEO of Wearable Experiments, told Cannes Lions TV behind the main stage, this week. "It's such a huge part of our life ... it's the core of our human experience."

Facebook is working to make the world more open and connected, regardless of where they live or how they connect. There are currently about 3.2 billion people connected to internet with 90% of the unconnected people coming from developing worlds.

Wendy Clark, CEO of DDB North America, just proposed a challenge to the brand leaders gathered in Cannes: Stop making more ads, and, instead, start making more "good" ads. "Good work is interesting, compelling, [and] share-worthy," Clark told a packed house at Lumiere Theatre, on Tuesday. "It makes people react ... it makes people feel something," she said. "Use a definition like that to define what good work is."

Wharton School Professor Adam Grant presented research at Cannes about traits shared by successful people in order to create a cohesive and creative work environment.

The Tokyo based agency won the top prize in the design category for its "Life is Electric" campaign for Panasonic, which illustrated numerous and creative ways to generate electricity, which is so vital to everyday life but often taken for granted.

The eureka moment for any creative endeavor in the digital age is finding the right balance between art and science, according to a group of industry luminaries who discussed the subject at a Cannes event produced by Omnicom's OMD.

Google Creative Labs London took home the award for its "Project Jacquard," a process that enables touch and gesture interactivity to be woven into textiles using standard industrial looms.

It didn't take long for the jury to decide the Grand Prix for Creative Effectiveness, according to jury president Andrew Robertson, CEO BBDO Worldwide.

The campaign was created by ColensoBBDO for beer marketer DB Export which created a biofuel made from the by-product of the beer making process.