Over the weekend, one the stars of "Star Trek Beyond," Anton Yelchin, 27, was tragically killed in a freak accident at his home.

Raised on borderless social networks and home-sharing apps, young people are destined to reject the shortsighted allure of nationalism. So Airbnb CEO Brian Chesky told a packed house at the Lumiere Theatre, in Cannes, on Monday afternoon. To wit, the philosophy underpinning Airbnb stands in stark contrast to the rising tide of nationalism and wall-building around the world, said Chesky -- confident that his vision of a "mobile" global community of people opening their homes to each other will win out.

Has our media consumption evolved such that ideas no longer need to be attached to a specific medium? Not according to Sir John Hegarty. "What you need in that fragmented world is a big idea that holds everything together," the British ad vet told a full house at the Lumiere Theatre, in Cannes, on Monday afternoon.

The Atom Factory CEO was interviewed by his new venture partner Andrew Benett, global CEO, Havas Creative Group about brands and culture.

CANNES, FRANCE -- Delegates attending Clay Bavor's presentation here this morning thought they were experiencing him live, on a well-lighted stage in the Palais. In reality, he was merely an "electrochemical rendition in a dark theater." At least that's how the Google VR chief explained the way people experience anything -- real or virtual -- leaving me wondering whether Bavor was actually physically present at today's session of the Festival of Creativity, or whether he was just demonstrating one of Google's next generation VR technologies.

CANNES, FRANCE -- The creative process is challenging. There are some advertising pitches that are just awful. There are epic failures. But bad ideas can lead to something. Or they may not. Gerry Graf, founder, chief creative officer, Barton F. Graf delivered one of the more memorable Cannes speeches while sitting in a bed wearing pajamas with colleagues Ming's Linus Karlsson and +Castro Innovation House's Nicolas Pimentel. For a few minutes the three men pretended to sleep on stage. The audience then danced along to Justin Timberlake and finally 10 members joined the stage to sing La Bamba.

CANNES, FRANCE -- Creativity is often challenged in an era of 24-hour, fast-churning digital production cycle. Yet digital presents opportunity to reach new audiences and tell more in-depth stories, said Anna Wintour, artistic director, Conde Nast during a Tuesday session the Cannes Lions International Festival of Creativity. There's more access than ever with too much information battling for distracted audiences, says Wintour. "But how to address this? How to engage audiences and keep work relevant and original. [It's] part of puzzle we all are trying to solve."

CANNES, FRANCE -- Actor Will Smith has experienced success across multiple forms of media: TV, music, and movies. Yet it was his daughter that provided one of his biggest lessons in his career. During a conversation with Edelman's Jackie Cooper at the Cannes Lions, Smith offered advice that has relevance for advertisers seeking to connect with consumers worldwide. "My power is being able to sell a product globally," says Smith. "I need to be in tune with their needs, not try to trick them into seeing "Wild Wild West."

At a Monday night ceremony in Cannes, awards were bestowed for promo/activation, print and publishing, radio, direct and Glass Lions, the latter recently created to honor work that challenges gender stereotypes in advertising.

CANNES, FRANCE -- The most creative countries in the world are New Zealand followed by Argentina and France, according research from Razorfish and Contagious Communications released during the Lions International Festival of Creativity here. Among the study's findings the brand names of creative individuals also matter. Veronica has won more awards than any other female name and those named Marcello have taken home more Lions than any other male names.