It's been a while since I've written something truly upside down. So today, as we head into the first unofficial weekend of summer, I'd like to write about something downside … Read the full story by Joe Mandese
A PSA encourages viewers to visit BringBackLockdown.com, where they can petition their local congressperson to push stricter gun control measures. Read the full story by Tanya Gazdik
Most of the company's offices are now open with some level of staff activity, and increasing numbers will be returning to the office over the summer and early fall. Read the full story by Steve McClellan
The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence. Read the full story by Steve McClellan
Many companies made deep cuts in staffing when the world came to a halt, and they are now paying the price. Read the full story by Maarten Albarda
Unfortunately, the reunion of Ross, Rachel, Chandler, Monica, Joey and Phoebe will be out of reach for many behind a paywall. Read the full story by Adam Buckman
New York lawmakers should wait until 2022 before taking up a broad privacy bill that would require companies to obtain consumers' opt-in consent before processing their data for ad targeting, … Read the full story by Wendy Davis
For insiders at media agencies, networks, and advertisers (as well as tv analysts like me), the upfront season has placed thoughts of September squarely into May and June. In this … Read the full story by Steve Sternberg
Given the potential conflict between trust and profit, is trusting a corporation a lost cause? Read the full story by Gord Hotchkiss
After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can live without has declined to 75%, … Read the full story by Joe Mandese
The deal gives Amazon a catalog of 4,000 films and 17,000 TV shows. Analysts believe this is only the start of a new wave of mega-media deals. Read the full story by Wayne Friedman
Based on its Q1 earnings report last month, Amazon's ad revenue is also growing 1.7 times faster than those four platforms', pointed out Loop Capital analysts. Read the full story by Karlene Lukovitz
"We filed this antitrust lawsuit to put an end to Amazon's illegal control of prices across the online retail market," said Washington, DC Attorney General Karl Racine. "We need a … Read the full story by Wendy Davis
Any publisher that sells native advertising could just as easily have been a target for mockery. Read the full story by
It's time Madison Avenue developed a new set of KPIs -- public safety ones -- measuring the direct and indirect role of ad spending on society, the physical health of … Read the full story by Joe Mandese
In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: blacklisting fake news sites programmatically, and … Read the full story by Joe Mandese
Machine, built by a creator of STEM-can-be-funny videos, aims to "demystify periods" with humor, says Kimberly-Clark's Sarah Paulsen. Read the full story by Sarah Mahoney
The summer TV season of weird ideas and easy paydays is upon us. Read the full story by Adam Buckman
Facebook can make ad campaigns sit in limbo for days while it goes through a stringent review process, leaving marketers to wonder if they will ever publish. Read the full story by Laurie Sullivan
The inner lives of suburban animals, both domesticated and otherwise, are the focus of "Housebroken," the latest animated comedy on Fox. Read the full story by Adam Buckman
Kuehn joins from Merkle, where she has spent the last four-plus years, most recently as EVP of the Dentsu audience targeting firm's travel, media and entertainment practice. Read the full story by Steve McClellan
Following a series of unusually aggressive actions by what would be expected to be a partner trade association, Kym Frank has resigned as president of Geopath, the advertising and media … Read the full story by Joe Mandese
With over 20 million members, the REI Co-op seeks to create films, podcasts and other forms of content that entertain and reflect its values. Read the full story by Ray Schultz
When it comes to "diversity" spending by the nation's biggest advertisers, Black-owned suppliers are definitely still a minority, according to findings of a just-released study by the Association of National … Read the full story by Joe Mandese
"My plan and my focus is to remain here in my CEO role at WarnerMedia," Jason Kilar said in remarks to the company Thursday. "I am not thinking right now … Read the full story by Karlene Lukovitz
Dallas native and true legend of the advertising business Bob Bloom passed away this past weekend at the age of 87. Read the full story by Dave Morgan