While a lagging indicator, the U.S. Ad Market Tracker is consistent with recent bullish forecast updates from Madison Ave.'s Big 3 forecasters for 2021 and 2022. Read the full story by Joe Mandese
The reality is that many agencies are paying more than they should when tax season rolls around. This could be due to ignorance, substandard systems and processes, bad advice from … Read the full story by Drew McLellan
Year-to-date for 2021, Discovery Inc. stock price is down 23%; ViacomCBS, 21% lower; AT&T giving up 18%; and Walt Disney, losing 18%. Read the full story by Wayne Friedman
For one, we'll confront a future where our "life operating systems" are increasingly controlled by ad-supported tech companies. Read the full story by Dave Morgan
At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic. Read the full story by Joe Mandese
Ad-tech company OpenX will pay $2 million to settle accusations that it violated the federal children's privacy law by collecting personal data from children under the age of 13, the … Read the full story by Wendy Davis
PwC, Kroll and the Trustworthy Accountability Group were selected to study its transparency and "mind-numbing complexity." Read the full story by Joe Mandese
Advertising self-regulation today can address new misleading practices that are gaining the attention of advocates and regulators. The FTC's recent actions are a warning call for the ad industry and … Read the full story by Laura BrettEric Reicin
The tables have now turned, and extroverts are the ones who have been in need of extra cultural reconsideration. Read the full story by Ben Grinspan
With the recent Peloton product placement debacle, I decided to share my experience and provide some guidelines and thoughts on how product placements should be executed in the future. Read the full story by Frank Zazza
"The Hollywood Reporter" ran a story on Thursday that alleged Noth sexually assaulted two women on separate occasions in 2004 and 2015. Read the full story by Todd Wasserman
Here are a few lingering thoughts about the Peloton-Chris Noth story, starting with the character's surprising death. Read the full story by Adam Buckman
"We will continue our deep partnership with Cannes Lions under our new ownership," says MediaLink CEO Michael Kassan. Read the full story by Joe Mandese
Signaling a crackdown on privacy, the FTC said it is considering crafting new regulations. Read the full story by Wendy Davis
Just follow the breadcrumbs from Union Square and Washington Square Park. Read the full story by Joe Mandese
The tool, which Firefox began testing in late October, sends a "do-not-sell" signal to all websites consumers visit -- but only if they affirmatively activate the control. Read the full story by Wendy Davis
Ericsson wants consumers to picture their new lives in the metaverse and specifically "The Everyspace Plaza" -- a one-stop-shop highlighting a slew of connectivity-enabled tech such as a virtual tailor … Read the full story by Colin Kirkland
The AR component focuses on the creative idea that NBA star LaMelo Ball is "not from here," which led to the design of an "interstellar experience." Read the full story by Steve McClellan
The sports shoe and athletic wear giant spent an estimated $245 million on media in 2021 according to agency research firm COMvergence. About 80% of the investment was digital. Read the full story by Steve McClellan
The service's accreditation has been on "hiatus" since September 2020. Read the full story by Joe Mandese
Many attribute it to increasing complexity and lack of support from their current organization, according to execs surveyed by Advertiser Perceptions for Basis Technologies in October. Read the full story by Joe Mandese
There are more great shows on television today than any time in history, a Golden Age-plus, if you will. In the original so-called Golden Age of television, there were just … Read the full story by Steve Sternberg
The study shows you also use an average of nine software platforms to execute a typical campaign. Read the full story by Joe Mandese
The metaverse is the buzziest of buzzwords right now in advertising and media - so it's no surprise agencies are making plans to be a part of it. Read the full story by Richard Whitman
Our ability to survive as a species is entirely dependent on our ability to view ourselves as part of a whole rather than solely as individuals. Read the full story by Kaila Colbin
Blacklists beget blocklists which have begun giving way to "inclusion" lists. What's the difference? A great deal of context. Read the full story by Joe Mandese
ViacomCBS and Dentsu are moving ahead with an actual media campaign to test ViacomCBS' recent deal with VideoAmp to create an "alternate" media currency, offering guarantees for media campaigns based … Read the full story by Wayne Friedman
Shareablee's data will be integrated into Comscore's Media Metrix and Video Metrix measurement "currencies." Read the full story by Joe Mandese