More than a decade since a delegation of ad pros met with leading climate scientists, the messaging around the climate crisis has actually moved in the wrong direction. It's time … Read the full story by Joe Mandese

So does Mondelez International -- which has also prioritized the "renovation" of its 121-year-old Milka brand of chocolates, with an "upgraded taste profile." Read the full story by Steve Ellwanger

While linear TV continues to have the highest inflation rates, the only medium projected to increase its rate of inflation in 2023 is CTV. Read the full story by Joe Mandese

Google said in a statement that it will once again delay the replacement of third-party cookies, a practice long used by advertisers to target advertisements to consumers. Read the full story by Laurie Sullivan

The findings are based on a recent IAB survey of ad execs conducted in July, as well as one fielded late last year. Read the full story by Joe Mandese

How can marketers navigate the new TV landscape increasingly dominated by over-the-top programming and streaming? John Bishop, VP business intelligence for Advertiser Perceptions, spoke with "Marketing Daily." Read the full story by Todd Wasserman

"With rising consumer prices, discount store marketers sought the attention of value shoppers. The sector quadrupled investment year-over-year, countering declines across all other retail subcategories." Read the full story by Joe Mandese

The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media Dynamics. While broadcast and cable nets … Read the full story by Wayne Friedman

As part of the assignment, Nike will utilize PMG's homegrown Allie technology platform to manage its digital media and data operations globally. Read the full story by Joe Mandese

The win follows the agency's winning of PepsiCo's creative and digital duties last month, as well as media duties for the beverage giant in China in the spring. Read the full story by Steve McClellan

For the third year in a row, Dentsu X was the fastest-growing media agency network, expanding its billings more than 28% in 2021, and growing more than 65% over the … Read the full story by Joe Mandese

Democratic lawmakers on Thursday introduced the Net Neutrality and Broadband Justice Act, which would classify broadband access as a utility service and empower the FCC to impose common carrier rules. Read the full story by Wendy Davis

Instagram is cancelling the test a few days after Kylie Jenner and Kim Kardashian urged Meta to stop trying to mimic TikTok. Read the full story by Karlene Lukovitz

The cancellation this week of "Full Frontal With Samantha Bee" brings a mini-era to an end. Read the full story by Adam Buckman

The acquisition would bring Meta "one step closer to its ultimate goal of owning the entire 'Metaverse,'" the FTC alleges in a complaint brought Wednesday in federal district court in … Read the full story by Wendy Davis

Disney says Hulu's political ad policies will now "align" with ESPN+ and its entertainment/sports networks. Read the full story by Karlene Lukovitz

Google on Wednesday announced a program to help advertisers and publishers verify that no hidden fees were taken from each digital ad transaction in Ads Manager. The solution builds on … Read the full story by Laurie Sullivan

Our world is saturated with TVs -- in medical offices, restaurants, the back seats of taxis and even on sidewalks outside of bars. Read the full story by Adam Buckman

The deal with retail audio ad network Stingray, will include new tools enabling advertisers to quantify retail audio ads as part of their overall media mix. Read the full story by Joe Mandese

Making a connection between soaring plastic surgery rates and the comeback of Linda Evangelista, heading into New York Fashion Week for Fendi. Read the full story by Sarah Mahoney

The deal is intended to expand Tremor's demand-side market share, the company says. Tremor International bought DSP Tremor Video in 2017. Read the full story by Wayne Friedman

With the debut of "House of the Dragon" just weeks away, Duolingo wants "Game of Thrones" fans to brush up on their dragon-lord lingo. Read the full story by Sarah Mahoney