LAS VEGAS -- "There will be more walled gardens in the future," Madison Ave. expat Brian Lesser predicted, making the case that "clean room" technology will make access to their … Read the full story by Joe Mandese
Two new Specialty Media products unveiled at CES include a QR Code-powered ad platform for restaurants and bars and The Travel Marketplace. Read the full story by Richard Whitman
LAS VEGAS -- CEO Ed Bastian said the wi-fi may be free, but it's also a quasi freemium portal to Delta's new "Delta Sync" multimedia in-flight entertainment service, which will … Read the full story by Joe Mandese
Delta loyalty club members will have inflight access to ad-free, Paramount+ Premium content during flights originating in the U.S., as part of a new Delta inflight connected experiences hub. Read the full story by Karlene Lukovitz
"We are talking about social media, we're talking about generative artificial intelligence, and a very small number of individuals who control business models that are not intended to destroy democracy." Read the full story by Joe Mandese
Google is working on a media playback feature that will allow consumers to jump from one device to the next. The feature should make it easier to target ads under … Read the full story by Laurie Sullivan
Watching Barbara Walters sit down with the world's most famous people was a TV experience shared by millions for the better part of 40 years. Read the full story by Adam Buckman
A giant photograph envelopes the famed museum with a distorted photo that showcases the Lock bracelet. Read the full story by Fern Siegel
Traveling in Asia, I can see the breadth and depth of cutting-edge technology usage across both Japanese and Korean societies. Read the full story by Dave Morgan
Amy Hauk's departure comes as the struggling retailer completes its $400 million purchase of AdoreMe, the D2C brand. Read the full story by Sarah Mahoney
The German auto brand is also reviewing assignments for social media and CRM, a company spokesman confirmed today. Read the full story by Steve McClellan
The EDPB told Meta it must obtain opt-in consent from users for advertising and rejected the claim by Meta that its use of personal data is covered by contractual law … Read the full story by Laurie Sullivan
Although the NFL and college football brought in a collective $1.1 billion for the month, the NFL lost 15% in national TV ad dollars for November vs. the same period … Read the full story by Wayne Friedman
Amidst a growing market of new alternative TV and media "currencies," Nielsen's highly anticipated, cross-platform measurement system Nielsen One will start up January 11. Read the full story by Wayne Friedman
While their series is (according to Netflix) its most-watched documentary ever, the world seems to be responding with a collective yawn. Read the full story by Gord Hotchkiss
Combined share of 48.4% of U.S. digital ad spend is down from 54.7% in 2017. Read the full story by Karlene Lukovitz
Shatner uses the sounds of a fireplace, fish tank and parrot to illustrate how viewers can miss things because of hearing loss. Read the full story by Les Luchter
Swimwear, footwear, lingerie and birth control captured readers' attention last year. Read the full story by Sarah Mahoney
The company was charged with exposing Iowans under 21 to its electronic nicotine delivery system (ENDS). Read the full story by Fern Siegel
For the third time in his presidency, Joe Biden has nominated longtime consumer advocate and net neutrality champion Gigi Sohn to the FCC. Read the full story by Wendy Davis
Paramount Advertising will be using the open-source Unified ID 2.0 to transact advertising deals across its channels. Participating advertisers can match their first-party data against "a subset of UID2 enabled … Read the full story by Wayne Friedman
Also loosening rules for cause-based ads, as many major advertisers continue to avoid the platform. Read the full story by Karlene Lukovitz
Are government officials being paranoid when they worry about security and privacy risks from the app, and liken it to "digital fentanyl"? Read the full story by Colin Kirkland
The new firm, called Weightless, will work with clients to optimize their use of complex technology and marketing platforms. Media veteran Barry Lowenthal, Warner Media alum Diana Pessin and others … Read the full story by Richard Whitman
Kee, who began her trade journalism career as a MediaPost reporter, was named deputy managing director, reporting to CIMM chief Jon Watts. Read the full story by Joe Mandese