The Find my DERMACONTROL and acne awareness campaign integrated multiple digital platforms to influence patients and consumers to incorporate DERMACONTROL products into their daily skincare routines. To create awareness for these new products and incentivize trial the team created highly-targeted rich media banners, re-targeting emails, an educational video series distributed through Facebook, contests and coupons. Product information on the website was integrated with reviews from Facebook and the Amazon Vines program. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception …

While the brand’s assertion that Downy is a “secret weapon for a romantic Valentine’s Day” might not hold water, the “Tweethearts” program trumped other Twitter-centric programs around the 14th of February. Some followers who appended their messages with the hashtag #GetDowny found those messages re-recorded by a sultry-voiced DJ, while others could choose from a pre-recorded message bank. The end result: a far more clever engagement than the sort usually associated with a household product.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the …

As part of its plan to brand each Friday night during October 2011 as “Coca-Cola Family Night,” the folks at Coca-Cola’s My Coke Rewards loyalty program created a handful of trivia games and virtual scavenger hunts, rendered interactive via live Twitter challenges and chats. Instructions for the challenges were conveyed via Twitpic, which added a further visual component to the branding. Was there gentle trash-talking through the #MyFamilyRules Twitter hashtag? There was indeed.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA …

Rather than target guys with their pitches — as they do for much of the year — Zales set aside the weeks prior to Mother’s Day for a campaign targeting mothers. Under the #SuperMom hashtag banner, Zales invited Twitter-happy moms to banter about what makes them SuperMoms, share their favorite mom stories and discuss their ideal mom.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012

    Ignited crafted a multi-screen, multi-touchpoint campaign to support Clinique’s colorful line of Chubby Stick Moisturizing Lip Colour Balm.   To activate the “Playing with Colour” program, rich-media units, video, mobile and social were used to command consumer attention. Colorful lip balms and Jell-o cubes bounced through full-page video takeovers, roadblocks, and interactive units which drove consumers to a custom Facebook app where they could “mix and match” different lip balm shades.   In addition to blogger activation, the idea of “mixing & matching” was taken another step further with a …

This widget takes advantage of Best Western’s 485,000+ Facebook fans by putting the option to book a room front and center on the brand’s Facebook page. Deals promoted on the Facebook brand page can be immediately acted upon with just a click on the same page. What’s more, users of the widget never have to leave Facebook as they search, book, and even pay for their reservation at a Best Western hotel. Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards …

This is a really fun widget that makes people aware of a) Bing’s extensive Artist Pages music encyclopedia, and b) Bing’s capability to inject a social experience into all aspects of your Web life. You run this within Spotify, and you are, upon entering the app, presented with a list of the top 40 artists that are trending on Spotify in your area. You can then download the top song of each of these artists, which are collected in a “Bing Playlist” for you. The fun part is if you sign …

This widget is attractive, and employs the favorite time-waster of many — taking a quiz about themselves. You estimate, in hours, how much of your work day is spent streaming music, video conferencing, how many emails with attachments you receive, and in the end, the widget spits out a little infographic of how your cloud use should be apportioned. The “Learn More” button on this infographic sends you to Cisco’s cloud solutions, where you now presumably know more about what your business needs are from them. It’s good at showing people …

  In the increasingly competitive Women’s Shave Prep category, Skintimate sought to defend their leadership position by introducing young women (18 - 24) to their products. Skintimate Studios, was a 360 degree insights driven program based upon a partnership with fashion designer Mara Hoffman and included a microsite, social media, video content, paid online media, PR events and a design contest and a consumer focused sweepstakes. Combined, there were over 85,000 contest and sweeps entries for an internship with Mara and and a trip to the Mercedes Benz Miami Fashion Week.Find the …

What’s cooler than internationally renowned DJ Calvin Harris spinning onstage in front of thousands of cheering revelers? As part of Pepsi’s “Kick in the Mix” campaign, The Visionaire Group worked with PepsiCo International and Irresistible Films to take fans to a virtual party so real that afterward there was video and photographic proof on Facebook that yes, they did party with the iconic DJ at their own VIP party, along with soccer stars including Didier Drogba, Fernando Torres and Jack Wilshere. Find the complete list of 2012 OMMA Awards Finalists