OMMA Today Editions for February 2017
- OMMA Today - Tuesday, Feb. 28, 2017
- Report: Most Advertisers See Media As 'Complex Headache'
- Ex-'NYT' Vet Rhoden Leads ESPN's 'Undefeated' Platform
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
- Drowning In A Sea Of Tech
- Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
- Automation Solutions Firm Expands Header Bidding Technology To Mobile Apps
- Netflix Chief: We'll Keep Pace With Technology
- Amazon Web Services Outage Cripples Internet
- Senate Democrats Urge FCC To Preserve Broadband Privacy Rules
- Email Marketing To Grow In 2017, Study Says
- OMMA Today - Monday, Feb. 27, 2017
- Google Reminds Advertisers To Say Good-Bye To Converted Clicks
- Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands Too
- Vulture To Launch On Snapchat Discover
- Audio Ad Sales Firm Partners With Podcast-Hosting Platform On Dynamic Ad Insertion
- YouTube Comes To Comcast's X1 Box
- Email Reigns In Retail Recruitment, Retention, Study Says
- Smartphones Cannibalize Web Site Visits From Other Devices
- Customer Brand Satisfaction Drives Email Engagement, Study Shows
- Privacy Advocates Slam Pai For Weakening Online Security
- Mobile User Wants Appellate Court To Revive Robo-Texting Fight With Facebook
- Facebook, Amazon, 7-Eleven Ranked Most 'Mobile-Ready' Brands
- New Emojis Hope To Push Notification Open Rates
- OMMA Today - Friday, Feb. 24, 2017
- Trump Threatens To 'Do Something' About The Media, Bars Major Outlets From Press Briefing
- Lowe's Selects Starcom For $300 Million Media Assignment
- FCC To Block Portion Of Broadband Privacy Rules
- InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
- Is The Right Side of Your Brain Full of Ads -- Or The Left?
- E.W. Scripps Reports Big Q4 Political TV Ad Gains
- Bannon Promises To Deconstruct The Administrative State
- Google AMP Contributes 7% Of U.S. Publisher Traffic Across Devices
- 'NYT' Launches 'Truth' Campaign, Will Air In Oscars
- Cover Story: Eustace Vladimirovich Tilley
- Bluecore To Announce Rebrand At eTail, Launch New RTIM Platform
- OMMA Today - Thursday, Feb. 23, 2017
- Facebook Helps Publishers Monetize Content
- How AI Could Impact Email Marketing
- Pandora Teams Up With A Million Ads To Deliver Dynamic Creative Audio Advertising
- comScore Offers Mobile Metrics For YouTube
- FCC Chips Away At Net Neutrality, Exempts 'Small' ISPs From Disclosure Rules
- Digital Media Growth Slow, TV Remains Strong
- Google's Perspective AI Takes On 'Toxic' Comments For Publishers
- Apple Search Ads Boost iOS App Use, Retention In North America
- Time-Based Digital Ad Pricing Unites Media, Creative Teams
- InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
- OMMA Today - Wednesday, Feb. 22, 2017
- Verizon Cuts $350M From Yahoo Acquisition Price
- Advertising's Next Step: A Fully Integrated Real-Time Network
- Understanding Cognitive Bias To Interpret Data, Understand Trends
- Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech
- Mobile Engagement Down In Q4 2016
- MRC Extends Innovid's Accreditation For Viewability Metrics
- 'Gag Clauses' Illegal, FTC Reminds Marketers
- How AI Could Impact Email Marketing
- Fios Goes After Gamers With 'Instant Internet'
- OMMA Today - Tuesday, Feb. 21, 2017
- Data Breaches Force Yahoo To Amend Verizon Deal By $350 Million
- Conde Nast Renames, Refocuses Digital Strategy, Initiatives Team To Co/Lab
- Google Earns MRC Accreditation For Video, Desktop And Mobile Web
- Rocket Fuel Logged 97% Revenue Growth For Platforms Business In '16
- Snap Begins Selling Video-Recording Spectacles Online
- Obit: Media Planning Software Pioneer Stanley Federman, Dead At 78
- Trump Wants To Check Chinese Travelers' Social Media
- Silicon Valley Bashes DHS Proposal To Require Social Media Log-Ins
- Visa, IBM's Watson Team For Consumer Payments Through IoT Devices
- OMMA Today - Monday, Feb. 20, 2017
- Facebook Wins Battle Over Text Alerts
- How Big Data Can Be A Partner For Marketers
- Kantar Watermark Moves Step Closer To Becoming 'UPC Code For Media'
- Newspaper Threatens Libel Suit Over 'Fake News' Insult
- 'Men's Health' Releases "MetaShred Extreme" Workout DVD
- The Facebook Search For Deeper, Longer Meaning
- Dubke Expected To Land White House Communications Director Post
- PBS Gains Support From Democrats, Republicans
- OMMA Today - Friday, Feb. 17, 2017
- YouTube Nixes 30-Second Unskippable Ads As Mobile Video Views Skyrocket
- Zuckerberg's Global Ambition
- Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
- Speedy Email By EasilyDo App Arrives on Android
- Time Inc Launches Time Health, Leverages Brand Coverage
- Baidu Acquires AI Voice Assistant To Compete With Google, Amazon
- Trump's Press Conference Ups The Lies, Hostility
- How Hollywood Studios Can Use Private Marketplaces To Boost Engagement
- How To Do The How-To Lists
- OMMA Today - Thursday, Feb. 16, 2017
- Google Home Adds Voice Shopping For Everyday Items
- Skyword Launches AI Engine For Personalized Content Marketing
- Teads Said It Racked Up $200M In Revenue In 2016
- Mobile Ad Requests With Location Data On The Rise
- Speedy Email By EasilyDo App Arrives on Android
- The Trade Desk Reports More than $1 Bil In Gross Spend On Its Platform In '16
- Snap's Valuation Takes A Hit, Pre IPO
- AI M&A Gathers Momentum
- Beyond Ethnicity: A Call For Digital Culture Quotas
- OMMA Today - Wednesday, Feb. 15, 2017
- IPG Finds Skipping 'Skippable Ads' Has Become Ingrained Behavior, Offers Solutions
- GOP Senator Preps Resolution To Revoke Broadband Privacy Rules
- comScore Accredited For Mobile Viewable Impressions
- Evidon Sells Ghostery To Mozilla-Backed German Browser Developer
- Facebook App Shows Premium TV
- YouTube, Maker Pull Away From PewDiePie, Cite Anti-Semitic Content
- Is Snap Thinking Beyond Ads?
- Is Facebook Really Dumb Enough To Put Video Revenue Ahead Of User Experience?
- A Handy Guide To Topics To Avoid On Social Media
