OMMA Today Editions for February 2017
OMMA Today - Tuesday, Feb. 14, 2017
Google Ranking Algorithm Demonstrates Higher Intelligence
Microsoft Doubles Down On Email, Launches Outlook Premium, Email Insights
Layoffs Hit Thrillist, 'Slate,' Bleacher Report, New Hires Promised
Trump's Security Talk With Abe Documented On Facebook
Bidtellect Bows Next-Gen Native Demand-Side Platform
Ad Hoc 'Trust' Group Wants To Be Neutral Ground, Will Use UN As Its Venue
News Corp. Dumps Investment In Rubicon Project
Anomali Announces Cybersecurity Updates, Phishing Protection
TEN Taps Tubular For Video Data, Content Strategy
YouTube, Maker Pull Away From PewDiePie, Cite Anti-Semitic Content
Snapchat Taps 'WaPo' For Breaking News
OMMA Today - Monday, Feb. 13, 2017
Google Warns Journalists Of State-Sponsored Email Phishing Attacks
Google Creates New Ad Signal, Adds 'Favorite Location' To Maps
The Email Edge: Debunking The Click Myths
Programmatic Is Problematic, Even When It Works
CBS Posts Grammy Viewer, Ad Gains: Digital Soars
Business Intelligence Helps Marketers Measure Performance, Campaign Attribution
Senators Criticize Yahoo For Failing To Provide Data Breach Details
Fake News Scores Top Earned Media Ratings
OMMA Today - Friday, Feb. 10, 2017
Facebook Reassures Advertisers, Undergoes MRC Audit
Ford Invests $1B In Argo AI Startup Founded By Google, Uber Engineers
A+E Networks To Produce Shows For Snapchat
Early 2017, TV/Digital Media Spend Hits $193 Million
NBA Bans Social Media Trash Talk
Conde Nast Acquires CitizenNet, Expands Ad Targeting
SEO Underused, Social Media Still Too Complicated For Small Businesses
BIA/Kelsey: Search Leads In Mobile Ad Formats
A Bot Doesn't See Me in Its Future
'WaPo' Post Cards Customize Branded Content, Delivery
OMMA Today - Thursday, Feb. 9, 2017
'NYT' Sweetens Subscription Offer With Spotify Partnership
Conway Defends Nordstrom Tweet, 'Counseled' On Blatant Ivanka Plug
Native Video Is On A Growth Trajectory
Drawbridge Adds Programmatic TV Capability
Social Media Phishing Soars, New Trend Is Fake Customer Service
Oracle Data Cloud, Mobilewalla Launch Mobile Audience Targeting For APAC Marketers
Microsoft Can Proceed With Suit Over DOJ 'Gag' Orders
IBT Media Debuts Newsweek Events Business
Facebook Sees Strong FB Lite Adoption
Twitter Revs, Audience Dip, CEO Calls 2016 'Transformative'
OMMA Today - Wednesday, Feb. 8, 2017
Microsoft Pushes Cognitive Services From Bing, Cortana Into Third-Party Apps
CBS Stations Renew Nielsen Local Digital Measurements
BtoB Marketers Like Videos, Though Fewer Believe They Produce Many Leads Or Sales
Google AI Restores Lost Data In Images
iOS More Prone To Ad Fraud Attempts Than Android
InMobi Partners With Adsquare On In-App Audience Targeting Solutions
GE Publicly Pledges To Hire Persistent Women
Search Experts Skeptical Of Google AMP Updates
Smartphones Usher In Entertainment Revolution
Melania Trump Sues 'Daily Mail' For Libel, Again
OMMA Today - Tuesday, Feb. 7, 2017
Twitter Cracks Down On Abusive Tweets
Nielsen Accredited To Include 'Digital' Viewers In Linear TV Ratings
The Global Village Vies For Second Place In Trump's America
Time Inc. Launches Coinage, Finance Videos Run Across Portfolio
Alphabet Bumps Apple From Top Spot
YouTube's Super Chat Lets Creators Monetize Live Streams
2017: Publishers Reinforce Journalistic Integrity, Use Tech to Cut Out Middlemen
Mobile's Influence On Searches, Purchases
Vox Taps Brundrett As COO To Oversee Video, Native Ad Push
Ford Unveils Expedition Via Facebook Live
OMMA Today - Monday, Feb. 6, 2017
GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane
First Overtime Super Bowl Pulls In $500M In National TV Ads
Tribeca Film Festival, 'The Atlantic' Team For Branded Storytelling
Amazon Prime Video Doubles TV Viewers, Short On Specifics
Rubicon Project, Integral Ad Science Offer Third-Party Viewability Scores For Video
A.S. Watson Group Partners With Rubikloud, Invests $70M In Big Data
Advocates Urge FCC To Leave Privacy Rules In Place
Buick, Google, KFC, Mercedes Fumble Paid Search For Super Bowl Ads
RichRelevance Leverages Nielsen Data To Offer Personalized Shopper Content
'Washington Post' Launches DemocracyPost, Highlighting Threats To Global Democracy
OMMA Today - Friday, Feb. 3, 2017
Various Companies, Canadian Government Pull Ads From 'Breitbart News'
How To Choose A Server-Side Programmatic Partner
Digital, Programmatic Deals Drive Increase In Local TV Ads
Is Snap Thinking Beyond Ads?
Amtrak Partnership Gives Riders Digital Access To 'Washington Post'
New Wearable Technology Can Tell Tone Of A Conversation
Real-Time Ads Can Be Real-Time Game Changers
Maybe It's Time Brands Just Deliver On Their Promise
Detroit Gangs Make Hit Lists On Instagram
Shakeup At DigitasLBi: Nigel Vaz Upped To Global President, Luke Taylor Departs
The Email Edge: Keeping The Spark Alive
OMMA Today - Wednesday, Feb. 1, 2017
Facebook Revenues Up, Q4 Hits $8 Billion
Pinterest Adds Search Ads With Keywords For Shopping Campaigns, Partners With Kenshoo
Acxiom, DataXu Partner To Bridge Gap Between TV And Digital
The Email Edge: Email Heats Up The Environment?
Can Facebook Take Over Apple TV?
GMC Software Partners With SparkPost
Pinterest Is Gaining The One Thing Facebook Is Losing
Salesforce Launches Super Bowl Tracker
'Guardian' Warns Of Steep Losses
Industry Starts Enforcing Cross-Device Privacy
OOH Is About the Journey, Not The Destination
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