Snapchat Taps 'WaPo' For Breaking News

With parent company Snap planning an IPO next month, messaging service-turned-media juggernaut Snapchat is locking in a number of partnerships with publishers and other content providers. On Monday, it revealed a new deal with The Washington Post, which will provide breaking news round the clock to Snapchat users via the Discover feature.

WaPo’s daily edition on Discover will now give Snapchat users access to news updates throughout the day, seven days a week – the first such arrangement with a news organization, according to Snapchat. (Most news orgs produce one daily edition on the Discover platform.)

Like other publisher content appearing on Snapchat Discover, the breaking news from WaPo will be tailored to the platform, with a heavy emphasis on visual formats and story-telling.

It will feature national and international news and analysis, including WaPo’s in-depth political reporting, and will initially be available to user in the U.S., Canada and U.K.

While it may be the first source of breaking news on Discover, WaPo has plenty of company on the platform.

Earlier this month, The New York Times announced is preparing to launch a new daily edition on Snapchat Discover platform. Published on weekdays, the NYT Discover edition will provide a high-level overview of the news drawn from the newspaper’s existing Morning Briefing product.

According to Nielsen data cited by the companies, Snapchat reaches 41% of all adults ages 18-34 in the U.S. on an average day, while the global audience for Snapchat Discover tops 150 million daily.

Snap is reportedly planning to hold an IPO aiming to raise $3 billion, and valuing the company at $25 billion, sometime in March.

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