A Zappi survey found only 14% of consumers view QSRs as a "budget-friendly" option.

Savelli: Breakfast presents "a marketing conundrum: We have the price value, but we don't get all the credit for it!"

Restaurants reported increased budgets for "promotions and marketing," specifically geared toward off-premises dining.

Placer.ai study found nearly 75% of all restaurant orders are taken to go. Growth was driven by an increase in short visits -- under 10 minutes.

"With one of the smallest retail footprints among major QSRs, Chick-fil-A still wins with just about everyone," says MarketCast's SVP.