"We took advantage of National Queso Day to highlight all of our spiciest flavors," says QDOBA VP of Marketing Kim Zamir.

"Restaurant occasions" for millennials are on the upswing as compared to previous years, and are especially prevalent among younger millennials aged 32-39.

A Toast study found QSR guests paid an average of $11.45 for a burger meal, up almost 5% from 2023. Sandwiches and wraps were up equally, near 5%.

The day Starbucks launched its Pumpkin Spice menu, foot traffic increased 24.1% compared to the previous eight Thursdays, per Placer.ai,