A callous corporate email from an Applebee's exec has gone viral, underscoring the restaurant industry's growing inability to build employer brands.

McDonald's dropped news about the sauce via text messages, hoping to keep its digital sales streak going. Meanwhile, Russian trademark squatters are swooping in.

Wendy's, Buffalo Wild Wings, Pizza Hut and Denny's are among the brands hoping that this year, upsets and Cinderellas will return, reigniting a hungry fan base.

As hungry Ukrainian refugees stream into surrounding counties, World Central Kitchen is bringing help from throughout the restaurant world. with its #ChefsForUkraine efforts.

The two sandwich chains use comic characters -- Joey Calzone and Tony Bolognavich -- to hype limited-time offers.