Panera Bread is redesigning its restaurants, relocating ovens and expanding drive-throughs, hoping to give customers an extra helping of brand personality.

Pizza Hut is pepping up its classic Book It! reading program, giving the Reagan-era literacy program a vintage spin and new ad campaign.

McDonald's is hoping to win over the vaccine-hesitant with signage and a Times Square billboard.

Burger King's parent is back in growth mode, with new initiatives to boost breakfast and its Impossible Whopper.