El Pollo Loco wants to do more than serve Mom lunch this year.Its #StrongLikeAMadre contest is helping mothers get back to work.

Taco Bell hopes to spice up sustainability efforts, and says it is testing ways to recycle some of the 8.2 billion hot sauce packets it cranks out each year.

CarMax is taking Dunkin' for a ride, offering gift cards to people when they go for a test drive,

With its Cravey Boat (a branded collectible) and spring-themed recipes, White Castle looks for new ways to engage its superfans.