Despite experiencing "the slowest growth in 20 years," and being open only six days a week, Chick-fil-A remained a customer favorite in 2025.

And 25% of those surveyed said they would switch to a "less-preferred restaurant for better loyalty perks."

A Technomic study also took a look at what's driving the success of Chili's, which reported 17 consecutive quarters of positive same-store growth.

While overall purchases were up on Black Friday, the average dollar amount loaded onto gift cards actually decreased.

In dollars, the overall sales volume should reach $480 billion, a $14 billion increase compared to 2024.