OPRs Of The Week: The Account Of The Millenium. Who Wants It?: The White House will set up a new office to try to salvage America's plummeting image abroad, as an independent taskforce reported that even the country's allies saw the US as "arrogant", "hypocritical" and "self-absorbed". This autumn, an office of global communications will take over the job of selling "Brand America" from the state department, which the White House believes has failed to do the job effectively.