• Real Media Riffs - Wednesday, Mar 30, 2005
    "I KNOW PERFECTLY WELL THAT I CAN BUY A CD AND PUT IT ON MY IPOD. BUT I ALSO KNOW IF I CAN GET MUSIC WIHTOUT BUYING IT, I'M GOING TO DO SO.
  • Real Media Riffs - Friday, Mar 25, 2005
    LESLIE MOONVES, IN REPLAY MODE -- Leslie Moonves said some really interesting things at the ANA's TV ad forum on Wednesday, but they may not be the ones you think they were. The obligatory sound bites picked up by the trade press included Moonves' "we're open" for upfront business, and that CBS would be seeking significant CPM increases during the upfront.
  • Real Media Riffs - Tuesday, Mar 22, 2005
    ANNALS OF BARRY DILLER - It's hard to believe its been 12 years since The New Yorker>/I> columnist Ken Auletta penned a profile on estranged Hollywood mogul Barry Diller's "Search For The Future." A lot has changed since that article was published.
  • Real Media Riffs - Monday, Mar 21, 2005
    TORCHED EARTH SOLILOQUY ? Finally, some real interactive TV ad deals are happening. And just think, it only took a couple of decades to come to fruition.
  • Real Media Riffs - Thursday, Mar 17, 2005
    WHEN THE SUMNER OF THE PARTS IS GREATER THAN THE WHOLE - We've always thought Sumner Redstone was a genius, even if his tactics occasionally seem twisted. But the idea of splitting Viacom up into two separate public companies run by two of the media world's best value creators is a genius twist.
  • Real Media Riffs - Wednesday, Mar 16, 2005
    'HOW TO WRITE A SPEECH,' BY SUSAN WHITING, CEO, NIELSEN MEDIA RESEARCH - Select a powerful, attention-grabbing topic that no one can afford to miss: "The Challenge of Change." Soften the crowd by invoking a nostalgic image that any forty- to fiftysomething media researcher will immediately relate to: The Charles Schultz characters in "Peanuts."
  • Real Media Riffs - Tuesday, Mar 15, 2005
    THE SUN NEVER SETS ON UNIVERSAL'S BRITISH EMPIRE - For a moment when Universal McCann announced late Monday that Robin Kent was stepping aside as CEO, we thought the Interpublic media shop might be returning to its domestic roots after serving under British sovereignty for so many years. Then we learned that fellow Englander Murray Dudgeon would step in as CEO, at least on an interim basis, while Kent takes on "special Interpublic media projects.
  • Real Media Riffs - Monday, Mar 14, 2005
    FAST, GOOD, OR CHEAP? PICK TWO -- In this age of six stigma feng shui quality management, the question occasionally arises in the media services world: Can media planning and buying be managed in the same way as other industrial subcomponents? The answer is a definite maybe. But you have to ask yourself an even more basic question before you can get to that: What actually constitutes a "quality" media buy? When you know the answer to that, only then can you begin to develop media management systems that ensure that kind of quality.
  • Real Media Riffs - Monday, Mar 7, 2005
    THE MOST ELIGIBLE "BACHELOR" IN MEDIA - Assemble a group of media trade honchos, put them in front of a roomful of top media planners, and buyers and strange things inevitably will happen. Still we were surprised when, amid the high-pitched pitching, heavy-duty spin cycling, and banal banter that took place during last week's Four As' media conference panel, one media trade chief actually proposed marriage to another.
  • Real Media Riffs - Thursday, Mar 3, 2005
    THE AAAA MEDIA CONFERENCE EDITION- Was it just us or was that a not-so-subtle swipe Carat CEO David Verklin took at soon-to-depart President Charlie Rutman during his opening keynote at the American Association of Advertising Agencies media conference in New Orleans on Thursday? It sure seemed that way. After reciting the litany of major holding company agencies to spin off their media departments into separate holding company-owned media services units, Verklin implied there would be a further restructuring, noting that Grey was being acquired by WPP Group, and alluding to something being afoot at Havas.
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