by The Riff on Nov 29, 5:00 PM
THE MANDEL OPERANDI -- Jon Mandel is an inspired choice to pull all of Nielsen's pieces back together again. It's been tried before, and with what would seem like a comparatively smaller portfolio of research services than Nielsen has today, or increasingly plans to have in the future.
by The Riff on Nov 10, 5:45 PM
RIFFIFICATION: TIME-SHIFTED COMMERCIAL RATINGS GOOD, NOT BAD -- Anyone who has had the pleasure of reading a riffification before knows that when we get something wrong, we usually get it really, really wrong. But this time, we don't feel so bad.
by The Riff on Nov 7, 11:15 PM
PAUSE AND EFFECT -- Well, it's Election Day. The day millions of people vote to elect candidates and decide on propositions representing the interests of everyone - even the millions who don't vote.
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