• Real Media Riffs - Tuesday, Oct 1, 2002
    Million Dollar Bod And A Ten Dollar Game: Apparently you don’t even need to bring an A-game to be a sports marketing hero these days. Burns Sports & Celebrities annual sports marketing ranking (by dollars earned) makes it official.
  • Real Media Riffs - Monday, Sep 30, 2002
    Riffs On Two Days Of Forecast 2003 Buckets: Mediapost (parent of Media magazine and all the newsletters you get including this one) put on a Forecast 2003 conference in NYC last week. There were two days.
  • Real Media Riffs - Friday, Sep 27, 2002
    OPRs For The Week Of Sept. 23 Whoa, Dude.
  • Real Media Riffs - Thursday, Sep 26, 2002
    Indigestion: I was driving home from our Mediapost Forecast 2003 conference in Manhattan last night, and I stopped at the McDonald’s on the Hutchinson Parkway, supersized my Quarter Pounder and fries, came home, kissed the kids and sat down to write this. So I’ll attribute some of this paranoia to mega grease toxicity.
  • Real Media Riffs - Tuesday, Sep 24, 2002
    The Beatles Version of Media Riffs. Drive My Car: Regardless of what you think of the concept, anytime you can even think about filling a cable channel with TV commercials, I’d say you’re on the right track.
  • Real Media Riffs - Monday, Sep 23, 2002
    Will Bob Dole Host?It may be sacrilege at this point, but I never liked George magazine. My problem was that George wanted to make celebrities out of politicians and make politicians out of celebrities.
  • Real Media Riffs - Friday, Sep 20, 2002
    That’s Right, Blame Marketing. The Kids Stuffing Their Faces Had Nothing To Do With It: The London Evening Standard says that extra large chocolate bars and mega-sized crisp packets are to blame for Britain's epidemic of child obesity.
  • Real Media Riffs - Thursday, Sep 19, 2002
    The World Through Rosie Colored Glasses: There’s a line in a Don Henley song that goes: “There’s three sides to every story/Yours, mine and the cold, hard truth.” I’m sure that’s applicable in the Rosie magazine closing.
  • Real Media Riffs - Wednesday, Sept. 18, 2002
    Siddown. Have Some Bragioli: The Sopranos protected their turf Sunday.
  • Real Media Riffs - Monday, Sep 16, 2002
    Rosebud: Great quote this weekend in the Boston Globe. Jeffrey Chester, executive director of the Center for Digital Democracy said: ''The logical conclusion of what Michael Powell is unleashing will mean ... a handful of mega-Citizen Kanes.'' Chester is exaggerating, but only time will tell how much.
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