So who let the Riff's secret fantasy out of the bag? Well not entirely. The complete one involves Halle Berry, too.

Microsoft co-founder and Jimi Hendrix shrine-builder Paul Allen reportedly has put his struggling TechTV cable network on the block. Based on the timing and performance of Allen's other media investments - Charter Communications, High Speed Access Corp.

You'll Definitely Want To Make This Disney Land The Last Stop On Your Travel Plans: What does Roy P. Disney, the wily great-nephew of Walt Disney Co.

Grey Picks Up Kmart, That's The Good News?: The team at Grey Advertising and its media shop MediaCom have got to be optimists - or gluttons for punishment. Or, maybe times are still so hard that even a beleaguered retailer like Kmart looks like a plumb new business win.

A Boy Named Shoe-In: Most of its viewers weren't even alive when he reigned atop the country- western charts in the '60s and '70s, but Johnny Cash is considered a shoe-in to win this year's MTV Video Music Awards, even if he may not be well enough to be there to accept it. Cash, 71 and suffering from a debilitating disease, was nominated for his cover of Nine Inch Nails' "Hurt," which he performs in a poignant video that seems to underscore his life with drugs.

A Concept SoBig, It's Just Waiting To Happen: Now that the marketing industry finally appears to be getting its act together to combat spam - the much-hated and possibly illegal practice of sending unsolicited sales pitches via bulk e-mail - where is an enterprising young spammer expected to turn. The answer may be in your e-mail basket at this very moment.

It May Be Time For Fox To Pull Its "Power" Plug: For years now, Roger Ailes has been making the largely unsubstantiated claim that Fox is the "most powerful brand in news." Now some ad buyers are pondering just how much of that power is coming from DC.

You'll Get A Charge Out Of This: Want to tap the next big market? No, it's not the media business per se. Nah, it's not even a high tech concept, though both advances in technological gadgetry and an expanding media universe will certainly drive this market.