MEDIA MYOPIA -- Television, ironically, has never been especially good at the vision thing. As for its prefix, well, tele is Greek for, "at a distance.

A 'CRASH' COURSE IN MOVIE MARKETING -- We always knew Rishad Tobaccowala was pretty good at forecasting new media trends, but we never realized what a knack the Publicis media guru apparently has for predicting Oscar-winning films. Never known to be rash, Tobaccowala picked "Crash" to win this year's Best Picture, even though it was a Hollywood underdog.

ALL THINGS CONSIDERED, WE'D RATHER BE IN JAMAICA - When the nation's biggest media buyers meet in Orlando this week for their annual conference, the biggest issue on their minds apparently isn't such seemingly important topics as media fragmentation, advertising clutter and increasing consumer control over media content. It's why the broadcast networks aren't showing up for their party.