Case Shmase. Show Me The Money: The media seems to be caught in a rut over possible replacements for ousted AOL chairman Steve Case.

Teens Say The Darndest Things: I’ve always maintained that the one thing any businessperson can always use more of is information about their audience. This is especially for media planners and buyers.

AAAApathy: I have a lot of respect for the Four As as a trade group. Its Washington office especially has done a great job for its members.

Elevator. Going Up: Nothing like getting in on the ground floor of a business opportunity.

Speaking Truth About Clonaid: Washington Post columnist Howard Kurtz on the Raelian version of cloning: “Why, you might wonder, did the cable networks give live coverage to a wacky bunch who believe the human race was cloned by space aliens? Why did the nation's newspapers give substantial space to the followers of Rael, a former race car driver who says he was taken aboard a spaceship and entertained by voluptuous female robots?” For That ‘Gotta Go’ Lifestyle:Building on the advantages of restroom advertising, Flush Media inc., announced it has expanded its restroom advertising concept to include sports and fitness club …

Print Pressure: I was telling someone at lunch yesterday that it is just about impossible to make general statements about the print media. Even if economic conditions are terrible, a good sales staff, great editorial and tight management can produce a profitable magazine.

Seducing The Sleeping Giant: Last fall, I was watching my requisite amount of football on a Sunday, when I saw the new Coors commercials. Real lite on football, real heavy on boobs and cheerleaders.

Trade Agreements: This FCC deregulation business has made it a tough time to be a trade association. For the AAAA, which represents the ad agencies, the issue is simple: more consolidation means less room to negotiate and less leverage in media buying.

"Tom, I Haven’t Seen A Hit Like That Since I Bought That Stanley Hammer At Home Depot:” The home improvement chain will sponsor the set of Fox’s The Best Damn Sports Show Period, next month via a new set simulating a backyard deck, where hosts, including Tom Arnold and Chris Rose, will regularly kick back to talk about sports. That deal, part of a package valued at $1 million to $2 million, could allow for even more product placement.