Other People's Riffs For The Week That Was: I'm Not Sure Editorial Objectivity Is A Big Selling Point For Mike These Days: On April 24, the first night of the sweeps period, the Fox Network will air "Michael Jackson's Private Home Movies," a two-hour special built around his family movies and a new interview with the star. Jackson hasn't yet been interviewed, according to several sources.

You Go Cosmmo Grrrrrrrrlllllll:It's got style. It's got it attitude.

On The Up-And-Up: I would like to personally thank Zenith Optimedia for doing its part to center the advertising business on what it does best and that is - advertise. We don't discuss the ifs, ands or buts of war very well.

Sand In The Gasoline: Before I even get into this one, let me say, that I in no way, shape or form believe that anybody at Chevrolet, GM or its Humvee division can be happy about the kind of exposure that its getting right now as the soldier's vehicle of necessity in the Iraqi conflict. No one asked for the Humvee to be plastered all over the TV from noon to midnight.

My Late Version Of Riff Awards For The Week: Best Acceptance Speech: Tina Brown, who was supposed start a new show on MSNBC. "Oh, well," she wrote in The Times of London.

April Come She Will: And after that May and June. I have to give props to FCC commissioner Michael Powell for promising to deliver the FCC decision on media ownership sometime in early June.

Search, Research: Suddenly research is the hottest ticket in town. It has always been a hot ticket in this business, but over the last month I have seen new research ventures I'm sworn to secrecy about.

Real Media Riffs: The Marvin Gaye Version What's Going On? Ad Age ran a story yesterday about how the British magazine company Dennis Publishing's "church and state" sensibility is more porous than the cement-bound American model. The Brit model gives a general manager more access to editorial plans and strategy, which is one of the reasons I guess, that Dennis Publishing, among others, has been able to run roughshod through that silly nonsense called words.

My Gawd, Muffy: Big brands are more overprotected than a rich kid at prep school these days. We know way too much about the lack of advertising during TV coverage of the Iraqi conflict.