Measure By Measure: MediaVest announced it will work with AudioAudit's daily TV audit system yesterday. That's a big deal because MV has the biggest packaged goods brands to potentially use this tool, which focuses on campaign delivery.

Cheeseburger And A Text Message, Please: McDonald's announced yesterday that it will add WiFi capabilities in several big market restaurants. That's not the only reason why I think wireless usage, and in its wake wireless advertising, is starting to get some traction.

Smile For The Camera: There's been a fair amount of press over the past week over Polaroid's search for a new agency. All of that's great news, and the camera manufacturer will certainly need a smart, compelling ad campaign to get it out of bankruptcy and into the digital age.

Fourth of July Symbols: There's probably no stronger image than the American flag, right? But when the family and I joined about a thousand plus people in our town for a Fourth of July concert, I couldn't help but noticing that the guy selling balloons from the movie Finding Nemo was doing a lot more business than the guy selling flags. (Don't worry I don't think this way all the time.

Other People's Riffs For July 3 Target Marketing Has Not Reached South Africa: According to Asian Age one of South Africa's leading banks has apologized to the country's Hindu community for sending beef cubes in an advertisement package to Hindu clients. Hindus believe in vegetarianism.

Car Jamming: Automotive advertising fascinates me. In no other category can you see so many different strategies and tactics.

The Big Ticket: There are so many mid-year, quarterly, biennial, perennial and down right up-to-the-minute advertising forecasts that I have changed my way of looking at them. They all have valid data.

Don't Call Us; We'll Call You: Let me get this straight. The people in the telemarketing business are whining about a regulation that is going to make its business cleaner and more efficient.

Watch It On That Table Setting, Punk: The National Society of Newspaper Columnists picked Martha Stewart as "the year's most-ridiculed newsmaker" during its conference in Tucson, Ariz. NSNC President Mike Leonard said Stewart was a runaway winner, with The New York Times and France tied for second.

Swwwwwakkk: I thought New York magazine columnist Mark Wolff's recent comments about the Iraqi war coverage were out of hand. Basically he insinuated that the major broadcast and cable networks were kissing up to the government so they could curry favor with the FCC as they made their media ownership decisions.