THE 15 PERCENT SOLUTION -- Here's a fascinating media stat, and one that you've likely never seen before. The six broadcast networks aired 56,375 "brand mentions" during the nine months between September 2003 and May 2004.

BRAMAGED GOODS - When we can think, the thought often occurs to us that we might have brain damage. But until Tuesday evening when we received an e-mail alert from the marketing communications linguists at Starcom MediaVest Group, we never would have imagined that we also might be suffering from a bad case of "bramage.