by on Jan 6, 10:00 PM
HERE'S MUD IN YOUR EYE -- We can just see the pitch for this new media offering now. Sales rep: "It's guaranteed to deliver 61,000 impressions per month, with an extraordinarily high recall rate and all for a CPM of less than $1.
by on Jan 6, 10:00 PM
HERE'S A NEW ONE, EVEN FOR NIELSEN - The ratings meister seems to be running out of plausible excuses for explaining faults with its TV ratings system and has now turned its fangs on its own suppliers. This week, Nielsen disclosed a new kind of glitch that caused insufficient ratings data to be generated in 12 key Western media markets.
by Joe Mandese on Jan 4, 8:46 PM
THE GLOBAL POND AND ITS RIPPLE EFFECTS - The Riff has plenty of New Year's resolutions to contend with - and ultimately break - but handling topics in a more tactful manner is not one of them. We dished out more than our share of bad taste in 2004, and we're not about to change that as we head into 2005.
by on Jan 3, 8:31 PM
SOME TALKABOUT WALKABOUTS - The Riff's eyes are a shade greener today and it's not because of the extra tinted Bausch & Lomb's we've medicated with to take the edge off our normally blood-shot ones. Maybe it's just the hue glinting off the other side of the fence, but we're feeling more jealous than usual today after realizing that some of Madison Avenue's most talented thinkers can opt to take a break for a bit of midlife soul-searching right at the pinnacle of their careers.
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