Real-Time Daily Editions for February 2014
Real-Time Daily - Friday, Feb. 14, 2014
'Always' Approaches Half: 48% Now Connected All The Time
Magna Adds 'High Definition' To The Buying Process
Google's Embrace Of Non-Google Metrics Major Step For Digital Ads
Facebook Fights Pinterest For Brand Valentines
The Future Of Native
1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel Conversions
Just How Much Do Millennials Drive the Online Engine?
Blue Diamond Runs Multimedia Olympics Campaign
Mobile Video To Grow 14 Times By 2018
Guardian Labs Launches, Unilever Is First Client
Forget Facebook Likes: It's Time To Return To Fans
MEC Taps Pasqua As Mobile Head
Heartthrobs Who Hate Social Media
Real-Time Daily - Thursday, Feb. 13, 2014
Real-Time With Crossmedia's Albrecht On Transparency: The Morality Behind It And Its Impact On Agencies
Online Video Ads Still Dominate Videology Platform
Brightcove Ad Tech To Support Chromecast Apps
The Trouble With Legacy Attribution In An RTB World
Bidtellect Bakes Automated Ads Into Native Advertising
Silverpop Takes Digital On The Road
The Super Bowl Conundrum Of Tying TV Ads To The Web
Cadreon Ad Ops Chief Murugiah Joins ShareThis
MassChallenge 2014 Kicks Off In New Digs; London Program to Debut in 2015
Council for Research Study Calls for Measurement Improvement Across Platforms
Twitter Tests New Interface To Catch Popular Tastes
Mobile Shoppers to Face More Interactive Screens in Stores
Connected Devices To Surpass 6 Billion
So Six Seconds Is The Secret, Huh?
Real-Time Daily - Wednesday, Feb. 12, 2014
A6 Acquires Trading Desk ReachLogic
Exchanges Are Cost-Efficient, But At What Cost?
Clypd Adds Ad-ID Coding Into Programmatic TV Platform
Innovid, DoubleVerify Partner To Bring Ad-Blocking Tech To Video Ad Server
Tapad Appoints Ex-Turn Exec Clark As SVP Of Sales
Kroger Buys You Technology For Digital Coupons
TripleLift Unveils 'Native Ad Exchange'
Boston College-Spawned Jebbit Grows By Linking Marketing With Learning
Hearst Magazines Sees Huge Opportunity In RTB
Why You Need To Care About Video Viewability
Real-Time Daily - Tuesday, Feb. 11, 2014
Google, AOL Assuming Leadership Roles In Ad Tech
Interpublic Report: It's Time To Shift From Nielsen Ratings To 'Impressions-Based' Trading
comScore Gets Firmer GRP On Google, Solidifies Position As Online Currency
PubMatic Hires New CMO, Bolsters Partnership With Advance Digital
DoubleVerify Acquires Fraud Prevention Tech From RealTargeting
Location-Targeting Ad Firm PlaceIQ Raises $15 Million, Teams With VivaKi
MediaMath Opens Office In Singapore
Skinected Rebrands As 'ReactX'
HLN Rebrands, Skews To Younger Demos
HTC, Aerva Turn Times Square Into Social Platform
PubMatic Eyeing $1 Billion IPO
Programmatic Can Be More Premium Than Direct For Luxury Marketers
Brands Aren't People: Their Customers Are
Real-Time Daily - Monday, Feb. 10, 2014
Hey IAB, Try Measuring Me For These: Anger, Disappointment, Frustration
iSocket Raises $5 Million In Round Led By Time Warner
The Mobile Bowl...Or, The Last Super Bowl Post I Am Writing...No, Really This Time
Holiday Ad Spend Via Mobile RTB Led By Branding
The Data You're Not Using
Tracking Data Boosts CPMs On Ad Exchanges
Media Inflation Is 'The Big One'
IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
Real-Time Daily - Friday, Feb. 7, 2014
Financial Services Spend Big For Online Video Following Super Bowl, CPGs Stay The Course
AOL's Best Year In A Decade Fueled By Programmatic
Ad Tech's Internatn'l Expansion: The Good, Bad & Ugly
Vungle Raises Another $17 Million, Launches Mobile Video Ad Exchange
How Can Humans Co-Exist With Data?
Exchange Lab Taps Former BBC, Microsoft Exec As Chairman
DataXu Names Dan Demmer To Board
OpenX's Fairchild Joins Cognitive Networks Board Of Directors
PubMatic Raises $13 Million
Real-Time Daily - Thursday, Feb. 6, 2014
Rubicon Prospect
Is Your Company Using The OODA Loop?
Scientific American Reinvents Itself: Makes 168 Years Available Digitally, On-Demand
NBC Taps IDS For Real-Time Results During Sochi Olympic Games
Mobile RTB In 2014: Thoughts From Vivaki, Xaxis Execs
Specific Media Guarantees In-View Ads With New Programmatic Offering
Fusion92 Licenses Sony Service For High-Tech Ad Programs
Komli Media Launches Remarketing Platform
Real-Time Daily - Wednesday, Feb. 5, 2014
Mobile RTB's 'Right Time' Is Between 7 And 10 PM
Rubicon Files For $100 Million IPO
Mobile RTB Global Spend Up 466% In 2013, With U.S. Portion Two-Thirds In Q4
DG's Tech Businesses Renamed Sizmek Following Sale Of TV Ops
Airpush, OpenX Launch Private Mobile Ad Exchange
LoopIt To Merge With Ad Tech Firm Nanigans
We All Owe Federated Media Debt Of Gratitude
Innovative Video Formats Open Doors To New T/V (Television/Video) Ad Model
Real-Time Daily - Tuesday, Feb. 4, 2014
Expensive Tech Sedates Consolidation
Xaxis Stays Aggressive, Acquires Bannerconnect
Grapeshot Expands Tech Offering, Targets Emerging RTB Markets
Mocean Mobile Enhances RTB With Yahoo Ad Exchange
Audience Targeter Granted Patent Matching 1st-Party Data To TV Set-Tops
Experian Connects Responses To Online Ads Across Media
App Analytics Firm Localytics Raises $17 Million
Videology; Theresa Fenner
Asia-Pacific Consumers To Spend More Online Than North American In 2014
Native RTB Taking 'Flite' With Premium Content
Eat At Joe's: Targeting The Last Hungry Mile
Real-Time Daily - Monday, Feb. 3, 2014
Buffalo Wild Wings Super Bowl Tweet Already Has Twice As Many Retweets As Oreo's 'Blackout' Tweet
Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
It's official: real time, now dead.
Ad Tech Companies Are Bad Marketers
Priceline's Parody Bowl
Multiscreen Buying And Measurement To Drive Programmatic Video In 2014
Mobile App Developers Aiding NSA Snooping
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