Real-Time Daily Editions for August 2014
- Real-Time Daily - Monday, Aug. 18, 2014
- 'Are You Selling Programmatic?' 1 Out Of 10 Don't Know
- Programmatic Misconceptions: Automation Isn't The Same As Choice
- 62% Of Local Publishers Using Programmatic
- TV Automation is Already Here -- Retire The Fax Jokes
- Vantage Media Launches Private Marketplace Tech
- Advertising Not The Only Profession 'Programmatic' Tech Is Impacting
- ComScore Signs Deal With ThePlatform For Enhanced Video Analytics
- Real-Time Daily - Friday, Aug. 15, 2014
- RTB Prices: Foreign, Domestic Autos On Different Roads
- Former Visual IQ Execs Launch Attribution Firm, Focus On Video
- Ad Tech's Next Step
- PubMatic Taps Narcio As Regional Manager, LatAm
- The Quick And The Dead: Challenges To Achieving Real-Time Mobile Marketing Agility
- Beacons: Coming to a Mannequin Near You
- Turn, Marketo Partner, Mesh Marketing Automation And Big Data
- Who Gets First Look?
- YuMe Shares Drop After Q2 Report
- Global Ad Spend Will Finally Exceed Pre-Crisis Peak In 2015, GroupM Forecasts
- Vevo Partners With Pinterest, Adds Pin It And Drives Referral Traffic
- Sprinklr Acquires TBG Digital, Ups Media Profile
- Real-Time Daily - Thursday, Aug. 14, 2014
- Playing The Attribution Game: VivaKi Analytics Exec Weighs In
- TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic
- Why The New Viewability Standards Are Flawed
- IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise
- Agencies Should See Ad Tech As An Opportunity, Not A Threat
- AnyClip Taps Former DoubleVerify Co-Founder Liverant As CTO
- Facebook's Mobile Tracking Is Smart - But Let's Not Get Carried Away
- Worldwide Mobile Advertising Hit $19.3 Billion In 2013
- Social Media Creating More TV Fans
- What Is AOL Eyeing Next?
- Yahoo Eyeing Programmatic To Help Struggling Display Business
- Facebook Launches Cross-Device Reporting
- REVOLVING DOOR: Essence Hires Rob Reifenheiser As North American Head Of Media
- Real-Time Daily - Wednesday, Aug. 13, 2014
- Efficiency: Programmatic's Blessing And Curse
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
- Open Programmatic: Let The Network Do Some Of The Work
- Centro Gets Local Through New And Expanded Partnerships With Publishers
- Data Quality Challenges Run Deeper Than Marketers Think
- Analysts Initiate Coverage On TubeMogul, Set Price Targets
- Ad Firms Tackling Digital Fraud
- Drawbridge Names Ex-Sociomantic Exec Ferrario VP, Marketing
- Mobile Is A Meta-Channel -- That's Why It Will Solve Attribution Challenge
- Apple Siri Inventors Build AI Into Viv Labs Platform
- Just For You: Dynamic Yield Delivers Personalized Sites
- Real-Time Daily - Tuesday, Aug. 12, 2014
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTB
- Sizmek Acquires Aerify To Add Mobile Tracking, Retargeting To Platform
- Mediahub/Mullen Partners With Videology For Programmatic Ads
- Walmart's Winning Big Data Deal: What's WMX's Next Move?
- Millennial Media Revs Up 18%, Market Share Slips
- Ebuzzing Plans To Be 30% Programmatic Within 3 Years
- Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House
- Dstillery Opens New HQ In New York
- Demand Media Names Moriarty CEO
- Surely Second-Screener Social Success Is 'Reactive,' Not 'Real-Time'?
- Bing Powered SNIPP3T App Satisfies Urge For Celebrity News
- Is Viewability 'The' Solution To Digital Woes?
- Mobile Shoppers & the Act of Beaconing
- Real-Time Daily - Monday, Aug. 11, 2014
- Exchanging The 'Ad Exchange' For Something More Avant-Garde
- Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows
- WPP Rolling Out 'Flexible' Alternative To Xaxis
- In Programmatic, Bigger Is NOT Better
- University Of Akron, V12 Launch On-Campus Ad Platform
- Big Data Startup Adatao Nabs $13M
- The 80/20 Advertising Economy
- Horizon Media Signs On To Standard Media Index
- Groupon, Snapchat Partner for Real-Time Deals
- DMA Says Big Data Doesn't Require Legislation
- Real-Time Daily - Friday, Aug. 8, 2014
- Ad Tech M&A And The Loss Of Neutrality: Real-Time With Adroit's Spivack
- Marketing Tech Firm Nami Launches Media-Buying Division
- BloomReach Powers Data Across Media, Devices To Personalize Web Site Content
- Unruly Adds Nielsen OCR To Social Video Ad Platform
- Rebuilding The Rhine: Rethinking The Channelization Of Advertising
- Kasha Cacy Is UM's New U.S. President
- BuzzFeed President Coleman On Programmatic Ads
- Starcom, VivaKi, Carat Execs Weigh In On Programmatic TV
- Real-Time Daily - Thursday, Aug. 7, 2014
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
- AOL Q2 Earnings: Ad Tech, Programmatic Still At Forefront
- Q&A: Grapeshot Builds US Team, Appoints Stark As SVP Of Product Marketing
- Rubicon Names 2 International MDs: Zanatta In LatAm & Brown In UK
- McNutt Crosses Over: Ex-Drawbridge Exec Named CMO Of Adaptive Media
- BuzzFeed Taps Coleman As President
- Hackers Winning The Battle Against Malware, Viruses
- Beacons: Closing the Gap on Proximity Marketing
- Measuring Mobile Engagement To Create Performance Metrics For Terrestrial Radio
- Bizo, Evolve, Thrillist: Why Publishing Businesses Are Not Dead
- Real-Time Daily - Wednesday, Aug. 6, 2014
- Up Close With Digital Ad Fraud
- Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
- Content Can't Be King Without Context
- NinthDecimal Launches Mobile Programmatic Offering For Audience Targeting
- Hyperbabble Of The Day
- Mobile SSP Smaato Raises $25 Million
- The Fantasy About Growing A Sport In The U.S.
- ChoiceStream Launches Real-Time Analytics Hub
- Mobile Deals for Those Who Want Them
- AOL Earnings: Keep An Eye On Programmatic Numbers
- Domino's Goes Real-Time With X-Factor
- Real-Time Daily - Tuesday, Aug. 5, 2014
- Agencies Building Their Own Tech Stacks
- Verve Launches 'Programmatic Direct' Platform For Location-Based Mobile Ads
- TripleLift's Berry Works To Scale Native Advertising Through RTB
- MRC To Up Fraud Filtration Standards
- Automation Needed To 'Intelligently' Interpret Big Data
- Tim Castree To Exit MediaVest USA COO Post
- Hyperbabble Of The Day
- Social Media Ups TV Awareness
- Why Are Brands Reviewing Agencies?
- GameStop Turning on In-Aisle Beacons
- Attack The Opportunity In Advertising
