Real-Time Daily Editions for June 2015
Real-Time Daily - Tuesday, June 16, 2015
Ad Tech Industry Continues Rapid Evolution
MCN's Programmatic TV Marketplace With AOL Launches
Evolve Media Buys Affluent Marketing Firm Martini Media
Following Acquisition, Ooyala Integrates Videoplaza's Tech
'New York Daily News' Latest To Sell Programmatically
Facebook Considers User Time, Tweaks Algorithm For News Stories
IPG's Hill Holliday Spins Off Its Media Operation
AppNexus Buys Real Media Latin America
Is Programmatic Creating -- Or Killing -- Jobs?
Great Article, But What About The Data, Facebook And Apple?
Real-Time Daily - Monday, June 15, 2015
Radio Static Clearing: Programmatic's New Puzzle Piece
DSP Adelphic Plugs Into LiveRail For Connected TV Inventory
AdTheorent Adds Its Own Layer Of Fraud Detection To Mobile Environment
BlisMedia Now Has Both Amobee Founders: Tatton-Brown Joins As CMO
Carat's Rhind Joining Ad Tech Firm Adform
Preparing For Crisis Within The Evolving Media Landscape, Part I
Real-Time Daily - Friday, June 12, 2015
ANA Study Likely To Dive Into Programmatic Practices
You & Mr. Jones Wants To Marry Brands & Technology
Mobile Programmatic Growing As 91% Of Marketers Up Spend
ANA Commissioning Wide-Ranging Study On Media Buying
iHeartMedia Taps Unified For Analytics, Targeting
New Bill Would Prevent Behavioral Targeting Of Young Teens
Reflektion Releases Real Time Personalization Tool for Email
Fraud, Viewability And Rebate Issues All Cut From The Same Cloth
Real-Time Daily - Thursday, June 11, 2015
News From Other 'Exchanges' - The Public Ones
AppNexus Broadens Fraud Prevention Tech; Adds Programmatic Video To Platform
Re-Fact-Oring Viewability Measurement
Adgorithms Goes Public On London's AIM Exchange
Marketers Move TV Money To Programmatic Video
Native SSP TripleLift Raises $10.5M
Mobile Ad Impact Is Proximity- And Category-Sensitive
Ex-Bazaarvoice CEO Collins Joins Quantcast As CFO
Mobile Ad Targeting by Commercial Intent Signals
Mobile Data: Off With The Old, And Keep It Off
Will 2016 Be The Year Of The Live Streamed Candidates?
Israeli Ad Tech Company Hopes London Float Will Restore Faith In The Sector
Real-Time Daily - Wednesday, June 10, 2015
'Bring Your Own Algorithms,' Says AppNexus
Sinclair Broadcasting Leads $4.4M Round For Programmatic Platform ZypMedia
What You Don't Know About Programmatic Will Hurt You
'NYT' Rolls Out Real-Time Dashboard Of Trending Content
How Real Is Real Time Marketing?
TargetSpot Launches Data-Driven Digital Audio Platform
The Coming Data Marketplace
Vdopia Lands Ad Tech Vet Di Mauro As SVP Of Engineering
The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
Microsoft To Speed Bing Search, Advertising, Rolls Out Real-Time Project
Three In Four Publishers Will Increase Video Inventory To Meet Demand
Real-Time Daily - Tuesday, June 9, 2015
IAB Tech Lab Finds Its 'Sweet Spot' With Video Viewability Project
RSi Brings In-Store Sales Data To The Digital Realm
IAB Takes Over Viewability Initiative Started By Ad Tech Firms
Rocket Fuel Rolls Out Ad Platform Focused On Private Marketplaces
Havas Media Unveils Its 'Meta Quality Barometer'
Verizon Should Stay Out Of 'Supercookie' Lawsuit, Consumers Say
Patron Unveils First Work From Its New AOR
RTL Group's Digital Video Plans Taking Shape
After The NewFronts: Think Regional, Think Programmatic
The Five Reasons For The Media Agency Pitch Avalanche
What Verizon-AOL Merger Tells Us About First-Party Data
Real-Time Daily - Monday, June 8, 2015
Is Mobile Data The Key To Audience Targeting Utopia?
Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
Foursquare Taps Drawbridge To Use Mobile Data For Cross-Device Ad Targeting
Humanizing Optimization: The Need For Us To Get Involved
IAB Takes Over Viewability Initiative Started By Ad Tech Firms
Big Opportunity For Quick Little Ads
Public Ad Tech Companies Rise Following Comcast's Visible World Buy
Powerful Images Capture Moods To Target Digital Ads
Media Agencies' $25B Bounty For Change
Marketers Must Be Aggressive In Pushing For Quality Data
Real-Time Daily - Friday, June 5, 2015
Komoona Wants To Reroute All RTB Demand To One Platform
Quantcast Buys Nordic Ad Tech Firm Ad Performance
Comcast Buys Visible World, Expands Addressable TV Advertising
Simulmedia Debuts Data-Driven Platform To Optimize Media
Gearing Up For 2016: DSPolitical Taps Walling To Lead Biz Dev
Amid Transparency Concerns, Zipcar Turns To Programmatic For Digital
DailyMail.com Invests $3M In Content Marketing Firm Taboola
Advertisers Move Budget To Programmatic Video
Why Ad Blockers Have Mobile In The Sights
Has The Day Of The Single-Line National TV Budget Passed?
Click-Through Doesn't Cut It, Brand Marketers Shout
Consumers Don't Want To 'Pay' With Data, New Study Suggests
Real-Time Daily - Thursday, June 4, 2015
Cream Of The Crop: 10 DSPs All There's Room For Anyway
AOL, DataXu, Turn, The Trade Desk, AppNexus Named 'Leaders' In Forrester DSP Report
Turn Says Automotive Programmatic Heating Up
The Importance Of Third-Party Measurement
comScore Adds Mobile Measurement, Including Viewability, To Offering
Wiggle Launches Ads Optimised Through Facial Recognition
Research Finds Images In Social Media Posts Reflect Another Ad Targeting Option
Yahoo Gives Advertisers More Control Of Viewability, Fraud Verification
The Shows Tweeted Most Often, As Told By Nielsen
Tremor Continues Programmatic Push, Has 100 Publishers Using SSP Now
Google's Page Addresses Ad-Blocking Tech During Shareholder Meeting
Real-Time Daily - Wednesday, June 3, 2015
Ad Pros Not Seeing Eye-To-Eye On 'Viewability' Standards
Mullen's Mediahub Inks Deal With Cross-Screen Ad Tech Firm Tapad
The Best Place To Look For A Solution Is In The Problem Itself
WPP's Xaxis Launches Mobile-Focused Performance-based Unit Light Reaction
The "If & Then" Algorithm In Marketing
Placemedia Adds 12 Networks To Programmatic TV Platform
Sign Me Up: Stoking The Subscription Economy
Ex-Charter Exec Quicksilver Joins Video Ad Tech Company AnyClip
The Oligopoly Response To Media Fragmentation
Facebook Opens Paris Lab, Tackles AI, Image Recognition
Instagram To Add Direct-Response Ad Formats
Sprinklr Buys New Brand, Enhances Customer Analytics
Lithium Unveils New Social Analytics, Management Tools
Quality Of Inventory In Programmatic A 'Serious Issue'
Wiggle Launches Ads Optimised Through Facial Recognition
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