RTBlog
by Tobi Elkin, Staff Writer
Despite all the chatter about programmatic TV (PTV), it's actually a long way off, Julian Ziilberbrand, Viacom's EVP of Audience Science, told an audience at OMMA's Programmatic Conference on Tuesday. Read the whole story
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by Tobi Elkin
Jumping off of key events in pop culture, AppNexus on Wednesday released its Q1 2016 Index, an analysis of more than 9.4 trillion impressions … Read the whole story
COMMENTARY
by Jonathan Mendez, Op-Ed Contributor
When the same publishers that are being crushed by the current ad-tech ecosystem throw out link-baity headlines that Google is going to kill header … Read the whole story
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by Tobi Elkin
Global audience technology firm YuMe on Wednesday debuted new capabilities that it says will improve brand safety and viewability for YuMe for Advertisers (YFA), … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
True programmatic TV? Just wait until at least one national TV network gets with the program. Speaking at OMMA Programmatic, Luke Kigel, director of media … Read the whole story
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by Tobi Elkin
Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree that header bidding, while complex, can be beneficial. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
That equals a fifth of projected digital ad revenues of $50 billion in the latter year, leaving publishers and media companies with $38 billion. Read the whole story
by Joe Mandese
Is there a connection between the rise of programmatic media-buying and the rapid adoption of digital ad-blocking technology by consumers? The opening panel discussion … Read the whole story
COMMENTARY
by Joe Mandese
The mind-set surrounding programmatic media-buying has evolved almost as rapidly as, well, a real-time media buy, according to MediaPost Events Editorial Director Steve Smith. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Calling it a complicated process, Julian Zilberbrand, Viacom EVP of Audience Science, said numerous challenges face the ability to measure and distribute cross-device programmatic … Read the whole story
COMMENTARY
by Joe Mandese
Johnson & Johnson Director of Media & Connections for the Americas Luke Kigel seems to like concept of programmatic, he just doesn't like the … Read the whole story