MediaPost Publications - Real-Time Daily 05/25/2016

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RTBlog

Tackling The Transparency Challenge

by Tobi Elkin, Staff Writer

Who hasn't tossed around the word "transparency" in the last day -- or, let's get even more granular, the last hour? Probably no one who reads this column and Real-Time … Read the whole story

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Google Changes AdWords To Meet Mobile Demand, Expands Network Reach
by Tobi Elkin
Google on Tuesday announced changes to AdWords that it hopes will help it meet the demand for mobile inventory. Google's also expanding the reach … Read the whole story
Despite Range Of Tools, It's Not Easy To Clean Up Supply Chain
by Tobi Elkin
Keeping the advertising supply chain fraud-free and ensuring that ads have been seen by actual people is a huge challenge. Participants on a panel … Read the whole story
MobileFuse Teams With AppNexus For Programmatic, Private Marketplace
by Ben Frederick
MobileFuse, a mobile ad network, has teamed with AppNexus to power its new MFX programmatic platform and private marketplace (PMP). Read the whole story