Real-Time Daily Editions for August 2016
- Real-Time Daily - Wednesday, Aug. 17, 2016
- Parse.ly Launches Data Pipeline For Real-Time Analytics
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
- Boston.com Taps Taboola For Cross-Platform Audience Engagement, Monetization
- Publishers Worry Most About Viewability, Attribution
- In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
- Oracle Launches Audience Data Marketplace
- Tremor Video; Clare Dunnett
- Google Steps Cloud Database Services Out Of Beta
- Real-Time Daily - Tuesday, Aug. 16, 2016
- Amobee Launches Triggers To Target Consumers With Offline, Online Data
- The Arms Race In Ad-Block Land
- 'Women's Health,' Daily Clout Team To Track Political Engagement
- Combatting Ad-Blocking With Authentic Consumer Content
- AOL's 'Digital Prophet' Looks At Advertising With A Third Eye
- Tapad; Rouzbeh Gerami and Shawn Simpson
- Samba TV; Dan Ackerman
- When Google Duo Video Calling Becomes Another Data Point In Ad Targeting
- Real-Time Daily - Monday, Aug. 15, 2016
- The Advent Of Second-Party Data
- Facebook Shutting Down FBX: Everything You Need to Know
- Lotame Launches Data Product To Help Large Firms Gain Big-Picture View Of Customers
- Let The Games Begin: TV's Revolution Plays Out Before Our Eyes
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And Martech
- Real-Time Daily - Friday, Aug. 12, 2016
- Programmatic Nuances In Europe and APAC
- Oracle Launches B2B Data Market, Enables Business Audience Targeting Programmatically
- Facebook Ads Can Still Be Blocked, Adblock Plus Says
- Olympic Games Provide Global Platform For New Ad Initiatives
- Facebook Rolls Out Code To Nullify Adblock Plus' Workaround
- Teads Expands Sales Leadership Team In APAC
- Programmatic Maintains Momentum In Q2, Improves Transparency
- IAB Overhauls Attribution, Releases New Primer
- Moving Toward A Holistic Approach: Yield Management & Header Bidding
- Facebook's Anti-Ad-Blocking Move Signals It's Time To Get Personal
- Real-Time Daily - Thursday, Aug. 11, 2016
- P&G Steps Away From Targeted Ads On Facebook -- Why?
- Research from The Drum And The Trade Desk Finds Pogrammatic Video Set To Rise
- Data Beyond Programmatic: Fuel For Martech/Ad Tech Convergence
- SourceKnowledge Releases New SaaS Platform For Programmatic Clients
- Facebook Unveils Enhanced Video Metrics, Promising Publishers Deeper Audience Dive
- Micropayments + Adblock Plus = Significant Coin?
- Why More Than A Quarter of U.S. Internet Users Block Ads
- MediaMath Integrates Proximity To Create Geo-Location Targeted Ads
- Facebook's Ad-Block Strategy Might Alienate Consumers, But Platforms Will Replicate The Plan Anyway
- iProspect Hires Ex-Google Exec To Run Programmatic
- Dentsu Aegis Consolidates Research Ops Under New Isobar Practice, Signals Growing Importance Of Consumer Insights
- AT&T AdWorks Offers 60-Second Addressable Ads
- Real-Time Daily - Wednesday, Aug. 10, 2016
- Ad Tech Reacts To Facebook's Updates On Ad Blocking
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
- Xaxis Unit Plista Names Elizabeth Harrington Head Of North America
- Brightcom Announces Partnerships With GeoEdge And Forensiq
- The Trade Desk Offers Digital Audio Buyers Access To Programmatic Ads
- P&G Will Scale Back On Targeted Facebook Ads
- Header Bidding: Value Affirmed, What's Next?
- Market Continues Expansion Thanks To Two Suppliers (Guess Which Two?)
- comScore Shakeup: Fulgoni Named CEO, Livek Given Expansion Role
- Facebook Starts Ad Tech Arms Race With Ad-Blocking Racketeers
- Real-Time Daily - Tuesday, Aug. 9, 2016
- Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart Move
- Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive Rise
- TubeMogul Shares Dip More Than 20% After Earnings, Forecast Disappoint
- Ad Tech Journeyman Lands As CMO Of Smart AdServer
- Goodway Group Appoints John Merryman CTO In A Newly Created Role
- Apple Acquires Machine Learning Company Turi For $200 Million
- DMPs Have To Have Data, Or Else They're Just Empty Shelves
- Is Streaming Cutting Into Olympics TV Viewership?
- Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement!
- Real-Time Daily - Monday, Aug. 8, 2016
- Header Bidding Helps, But Google's DFP Remains An Obstacle
- Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency Brand
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
- Sonobi Expands Into EMEA, Taps Holmes As Director
- Ad Injection And Programmatic Move Into Podcasting
- 'Forbes' Teams With Oracle Marketing Cloud To Increase Ad Revenue
- Local Programmatic TV: All of National's Challenges ... And More
- Real-Time Daily - Friday, Aug. 5, 2016
- Audience-Based Buying, Selling, And Targeting Requires Advanced Data
- MDC's Varick Adds 'Decisioning' Engine, Replaces Manual Campaign Performance Decisions
- Demystifying The Concept of 'Attribution' In Digital Marketing
- Cross-Device Attribution Isn't Perfect, But It's Critical
- What The Yahoo/Verizon Deal Means For The Industry
- More Than 70% Of Publishers Use Programmatic Tools For Media Transactions
- Sizmek Partners With Dailymotion Exchange And Enhances Mobile DSP
- Spot.IM Closes $13M Series A Funding, Increases Value Of Data
- Real-Time Daily - Thursday, Aug. 4, 2016
- Rubicon Project Lost $234M In Q2 Because It Didn't Pay Attention To Header Bidding
- AppNexus Launches PreBid Enterprise Exchange Management System
- 3 Top-Level Hires For AOL APAC
- Proxama Partners With Pubmatic To Power Automated Ad Buying Across App Portfolio
- Sizmek Is Acquired By Vector Capital For $122M
- Rubicon Project's Stock Tanked After It Says It Was Late To Header BIdding
- CNN International Partners With Sharethrough On Native, Branded Content Ad Formats
- Yieldbot Raises $35 Million To Grow Online Ad Business
- ANA Calls On 4A's To Clarify Its Position On Transparency, Invites Its Board To Meet With ANA
- K2, Ebiquity Form Separate Transparency Practices
- Google Strengthens Its Lead
- Research Company Behind Agency Kickback Study Launches Unit to Investigate Agency Transparency
