Search & Performance Marketing Daily Editions for January 2022
Search & Performance Marketing Daily - Monday, Jan. 17, 2022
The Irony Of Wyoming's Cryptocurrency Strategy
LoopMe Takes Investment From Mayfair Equity Partners To Accelerate International Growth
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Google Launches Desktop Search Page-Experience Report
SmileDirectClub Turns To Influencers, Data, TikTok, Search
CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, Frequency
Creative All-Star: Rob FitzGerald
Personalized Email Offers Aren't A Big Priority For Consumers
Creating Dynamic Loyalty Programs That Inspire Passion
IT Is It: Who To Target - In What Channels - When Selling Technology
Google Seems To Have Approved An Ad For A Target Gift Card Scam
Search & Performance Marketing Daily - Friday, Jan. 14, 2022
How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase?
Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years
Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Retail Media Overtakes CTV As Advertising's Biggest Impetus
Report: Global In-Game Advertising Grew Over 9% In 2021
Brands See Declines In Organic Reach On Instagram
2021 Client of the Year: Apple
Jan. 6 Committee Demands Information From Social Media Platforms
Creating Dynamic Loyalty Programs That Inspire Passion
Search & Performance Marketing Daily - Thursday, Jan. 13, 2022
Brands, Here's What Keeps Customers Loyal
Travel Bug Hits Consumers, Creating Rare Opportunity For Brands
IndexNow Shares URLs Between Microsoft Bing And Yandex
Pinterest Provides Insight On Shopping Trends Among Male Consumers For 2022
2021 Media Agency of the Year: Wavemaker
Comscore Adds Voter Data To Digital Media Targeting, Can Segment 'Behaviorally'
NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
A Very Different -- And Surprisingly Strong -- CES
Mobile Ad Spend Leapt 23% To $295B In 2021, 19% Jump Forecast For 2022
Search & Performance Marketing Daily - Wednesday, Jan. 12, 2022
Neeva's Road To A Paid Search Engine Service
Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays
Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team Lead
Datonics, Launch CTV Offering Supported By Data
Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' Clicks
Consumers View User-Generated Content As More Credible Than Ad Claims
TikTok Says Creators Drive Social Ad Campaign Success
Media All-Star: Jeff Larson
You & Mr Jones Changes Name To The Brandtech Group
Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars
Not All Marketing Data Is Created Equal
A Guide To Zero-Party Data-And A Definition
Search & Performance Marketing Daily - Tuesday, Jan. 11, 2022
Mozilla Partners With The MarkUp To Research Facebook's Data-Tracking Practices For Non-Users
Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Integral Ad Science EMEA Appointment Fuels Expansion in Europe
Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
What Media Insiders Were Thinking (And Writing) In 2021
Constant Contact To Acquire Australian SMS, Email Platform Vision6
Google Says Apple Should Not Benefit From Bullying And iPhone Peer Pressure
Search & Performance Marketing Daily - Monday, Jan. 10, 2022
Automotive Dealerships Poised To Spend $9.4 Billion In Advertising, Marketing
T-Mobile Acquires Rideshare Ad Network Octopus Interactive
2021 Search Agency of the Year: NP Digital
Roku Head Of Marketing Talks About Plans For 2022
Gmail App For Android Racks Up 10 Billion Installs
News Media Alliance Pushes For Crackdown On Aggregators
How To Move From Challenger Brand To Household Name
Was COVID The New Y2K?
Search & Performance Marketing Daily - Friday, Jan. 7, 2022
Google Ads, Fossil Fuel Brands Among Biggest Spenders In U.K.
IBM's Weather Data Now Sold Through AWS Data Exchange
Merkle Unveils Contactless, App-Free Tools To Improve In-Store Shopping Experience
Google To Allow Advertisers To Run Sports Betting Ads In New York
Consumer Attitudes On Streaming Ads Remain Stable
Google Docs Used In Phishing Emails: Report
72% Plan CTV Ad Spend Hikes, Despite Fraud, Reach/Frequency Management Concerns
Why 2022 Will Be The Year Of The Marketer (And The Consumer)
Search & Performance Marketing Daily - Thursday, Jan. 6, 2022
Google And Facebook Fined Millions In France For Privacy Violation
Google's Buzzword At CES 2022 -- Connectivity
Spotify Launches In-App Clickable Podcast Ads
Volvo Expands Partnership With Google, YouTube
Google Focuses Efforts To Compete With Roku, Amazon
Apple Adds Maps Tool For Placing Routes And Location Photos In Emails And On Web
Yahoo Ads Launch Multi-Retailer Add-To-Cart, Ecommerce Analytics
Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
Microsoft, Qualcomm Collaborate On Augmented-Reality Semiconductors
Search & Performance Marketing Daily - Wednesday, Jan. 5, 2022
Brave Search Engine Reaches 2.3B Annualized Queries
Self-Service Programmatic Video Ad Platform Launches For SMBs Acquires, Expanding From Facebook Into CTV And Google Ecosystem
Microsoft Advertising's Billion-Person Milestone
Big Payoff For Brands That Appeal To Black Consumers
Nielsen Says New Tool Predicts Who's Watching CTV Programs Within Households, In Real Time
NBCU Starts NBCUnified, First-Party Identity Platform For Marketers To Match Data
The 1 Communications Mistake Brands Need To Fix In 2022
The Key to Smart Digital Transformation in 2022? Mastering Your Digital Layer
Search & Performance Marketing Daily - Tuesday, Jan. 4, 2022
Notable Audience Segments That Fell And Gained In 2021
Best Buy Launches In-House Advertising Business
IAS Acquires AI Company To Further Enhance Image And Video Classifications
Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud Services
Human Raises $100 Million In Growth Funding
SMI Models 13 Months Of COVID Ad Spending, Finds $17B U.S. Deficit
I Was SO Wrong In 1996...
Event-Related Emails Drive Higher Open Rates Than Discounts
Is Streaming Super-Aggregation Inevitable To Avoid Cable TV's Fate?
Yoast SEO Becomes Available On Shopify
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