Search & Performance Marketing Daily Editions for March 2022
- Search & Performance Marketing Daily - Thursday, March 31, 2022
- Apple Search Ads Conversion Price Skyrockets In Q4 2021
- Microsoft Removed 3 Billion Ads In 2021
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
- Media Quality Drives Viewer Attention, Measurable Outcomes
- Vizio Starts 'Jump Ads,' Linking Linear TV, Streaming
- What Makes A Good CMO In 2022?
- Meta Must Face Class Action Suit Over Ad Metrics
- S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again
- B2B 4:0: Let's Make It The Era Of Media Strategy
- Search & Performance Marketing Daily - Wednesday, March 30, 2022
- Merkle Capitalizes On The Unique Snowflake
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
- Google Uses AI To Detect Searches From People In Personal Crisis
- Marketers And Consumers Share Opinions On Corporate Purpose
- Report: Ad Spend In Russia Will Fall By 50% This Year
- Russia Vs. Ukraine Vs. Smith Vs. Rock
- Experiential Spending Is Recovering Faster Than Retail: NPD
- The Future Of Brand Experiences In The Metaverse
- The King Of Ecommerce And I
- FTC Says TurboTax Ads Dupe Consumers
- Search & Performance Marketing Daily - Tuesday, March 29, 2022
- Meta Warns Against Using Watchbait
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
- Google Announces $35M Support For Ukraine
- InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti
- FreeWheel Adds Self Service For Unified CTV, Linear Political Campaigns
- MediaPost Names Best In Auto Marketing For 2021
- Justice Department Backs Antitrust Bill Targeting Large Tech Platforms
- Consumers Show Interest In Connecting Virtually Through Metaverse
- QAnon Members Urge Appeals Court To Revive Claims Against YouTube
- Media Needs An Honest Reckoning: Part 1
- Search & Performance Marketing Daily - Monday, March 28, 2022
- TikTok Experiments With Search Ads
- Google Unveils Competitive Tools For Search, Maps, YouTube
- Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
- Long Time Coming -- EU, U.S. Deal To Improve Transatlantic Data Flow
- Citing War, Magna Revises 2022 Ad Outlook Down 1.5 Points
- The Most Important Media-Mix Study, So Far
- Brand Insider Rerun: CityRow HIITs the Omnichannel Marketing Machine
- Google Rolls Out Notification Control Feature For Gmail Users
- Search & Performance Marketing Daily - Friday, March 25, 2022
- How Vrbo Lifted Ranking On YouTube And In Google Search
- Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business Models
- Google Ad Showing How App Translates Eye Movement To Run During Oscars
- New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
- FCC Urged To Require Privacy Disclosures In Broadband 'Nutrition Labels'
- Marketing To New -- And Smaller -- Post-Pandemic Segments
- Hiver Adds Live Chat Option For Use in Gmail
- Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade
- The Metaverse Has No Clothes
- Twitter Adds Keyword Search To Direct Messages
- Search & Performance Marketing Daily - Thursday, March 24, 2022
- Snap Acquires Brain-Computer Interface Technology
- Google Maps Tech Blocks 100M Abusive Business Profile Edits
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
- Outbrain To Serve Sponsored Recommendations Globally For Axel Springer
- MRC Updates TV Measurement Status, Reaffirms No Accreditation Imminent
- New LiveIntent Partnership Said To Deliver Email Audiences To Web Advertisers
- Fox Corp. Launches Atlas, Contextual Advertising Technology
- Google Just Took A Seat At The TV Ad Table
- Search & Performance Marketing Daily - Wednesday, March 23, 2022
- 70% Of Businesses Still Looking For The Correct Consumer Experience
- Google Gets Data Each Time An Android Phone Sends, Receives A Call
- Instacart Launches Ad Platform, Series Of Services For Retailers
- Microsoft Breached By Hacker Group That Sometimes Announces Intent On Social Media
- YouTube Ups Streaming Ante, Adds Free-With-Ads TV Shows
- Why Did The Media Buyer Cross The Road?
- Attribution Is Killing Your Strategy
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle Moat
- Global Regulators Begin Monitoring Crypto Ads
- 6 Tips To Improve Performance Across Google Display Network
- Search & Performance Marketing Daily - Tuesday, March 22, 2022
- Microsoft Advertising Makes Reporting Intuitive As GMV Hits All-Time High
- Millions Spent In Advertising Related To Ukraine To Reach Consumers
- Meta Ads Find Way Out Of Apple App-Tracking Transparency Shackles
- Adobe Reports Revenue, Shares Effects Of Russia-Ukraine War On Business
- Apple TV App For Google TV And Android TV No Longer Allows Content Purchases
- 50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD Platforms
- Responsible Data Usage Underlies Consumer Trust In Brands
- NBCU Unveils Consumer Identity Matching Platform, Names Dentsu 1st Agency Partner
- Why Your Brand Could Lose by Not Investing In Video
- B2B Brands Need To Move Beyond Old-Fashioned Lead Gen
- Search & Performance Marketing Daily - Monday, March 21, 2022
- How Tiny Differences In Words Affect Google Search Rankings
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
- Apple Suffers Major Outage, With Services From iTunes To Apps Down For Many Users
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
- New TikTok Users See Misinformation On War In Ukraine Minutes After Joining Platform
- Ranked Up: The Next Evolution Of Gaming
- Binge-Release Model On The Downslide Due To Downsides
- Search & Performance Marketing Daily - Friday, March 18, 2022
- Visably Details How To Measure Brand Performance In Search With These Metrics
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
- As Russia's Internet Goes Dark, Publishers, Media Find Workarounds To Reach Citizens
- Comscore, SMI Strike Deal For Advanced eCPM Metric
- Havas Group Takes Majority Stake In Agency Frontier Australia
- U.S. Ad Market Marks A Full Year Of Economic Recovery In February
- 70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows
