Search & Performance Insider
Sridhar Ramaswamy, who ran Google's ad business until 2018, created a freemium version of Neeva in an effort to get more people to use the ad-free service. Now he's ready … Read the whole story
Salesforce estimates consumers spent $1.14 trillion online globally and $257 billion in the U.S., vs. $1.1 trillion and $236 billion in 2020. The Adobe … Read the whole story
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platform DISQO, explains his fascination with data and why he took the leap … Read the whole story
The partnership aims to offer advertisers running campaigns on the Simpli,fi platform improved accuracy, scale, range and depth of data segments for CTV targeting, … Read the whole story
In a victory for Google, a judge denied class-action status to a pay-per-click advertiser who claims the company misrepresented the effectiveness of its click-fraud … Read the whole story
More than half of marketers said their audiences tend to engage more with UGC than branded content. Read the whole story
- COMMENTARY
In one study, six-second views increased by 91% for ads created in partnership with in-app creators versus non-creator ads. Read the whole story
After two decades working inside some of the world's greatest brands and as CMO of the tri-state area's Stew Leonard's supermarkets, Jeff Larson took … Read the whole story
"When I created the group six years ago there were two of us and You & Mr Jones seemed like a great name for … Read the whole story
Ad-supported media's share of consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over … Read the whole story
- COMMENTARY
To evaluate brand health, replace your vanity metrics with ones that offer real insights. Read the whole story
